Ideas
We have learned a lot over the last 14 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 297 posts and counting…
The wait is over, here part 2 of a 100-item cheat sheet for web designers, developers, and clients.
Everything Else...
If you need marketing, a website, or a brand strategy, chances are you are going to hire an agency. Here are mistakes you can avoid for a better experience. P.S. If you Google mistakes made when hiring an agency, you won’t find these. Not Meeting the Real Production Team When you reach out to hire …
3 Unforgivable Mistakes Everyone Makes When Hiring an Agency Read More »
Within 10 minutes, all 1,000 followers were on the account.
Give a client an inch, and they will take a mile. You have no doubt heard this warning. You don’t want to be the person getting ‘taken.’ So you play it close to the vest, or you outright draw boundaries so firm no one could ever breakthrough. But are you offering excellent customer service? Customer …
Set Super Firm Expectations Now – but Be Flexible Later Read More »
Perhaps you decided that 2021 is the year you quit your day job and go all-in on your side hustle. Maybe you decided that your business needs a new website. Or, if you work with internal or external clients, they approached you for a new project recently. “Why now?” “Why Now?” is intrinsically powerful. It …
Imagine you had a terrible experience with a dentist when you were younger – they were rough, laid on the guilt thick, and said you needed seven fillings. Maybe it isn’t that hard to imagine – it’s hard to think of someone who loves going to the dentist. But this isn’t just your average dental …
Hourly billing is a terrible idea for any business hiring a contractor. Why? For one, it incentivizes the contractor to take longer on projects so they can charge more hours per project. Hourly billing also makes negotiations difficult because you have no way of knowing how much work needs to be done before starting the …
Hourly Billing for Hiring Contractors – Inefficient and Harmful Read More »
Let’s pretend you are hiring someone to create a brochure for you. You get hourly rates for two workers. One is a college student charging $35/hr, and the other is an experienced professional who charges $75/hr. Because it sounds cheaper, you pick the college student. After a few rounds of back and forth, you get …
All functioning watches tell time. But it isn’t easy to think of a market with a broader range of prices. A simple Timex wristwatch on Amazon will run you around $32 and still look rather lovely. Or you can get a mini-computer on your wrist from Apple for $379. But if you want a Rolex, you need to shell out …
Ok, So What if You Do Sell Clocks – Plus Other Fascinating Thoughts Read More »
You probably grew up hearing ‘Time is Money.’ When you landed that first retail job, it felt like it too. For every one hour I work, I make $8.50 – therefore, time is money. We get in the habit of measuring everything by how many hours it took us to earn that money. We even apply …
Over at The Sky Floor, we are in the middle of trying a new service, Timeulur, for keeping track of our time. Timeulur is a time tracking tool with physical hardware. It comes with an app for desktop and mobile. The hardware is an eight-sided dice that connects via BlueTooth to your computer or phone. …
Squarespace has become a massive powerhouse, hosting over 2 million websites in the United States alone. In January 2021, they started the paperwork to go public. Here are five truths about Squarespace from the perspective of a professional web designer and developer. It Can Be Super Difficult to Use Squarespace is known for nice-looking, modern templates. …
Setting a goal, staying focused on it, and eventually achieving it isn’t enough on its own to create a long-lasting business. How you get to the end matters. It matters deeply. It even counts when it comes to your bottom line. The Ingredients of Culture Vision – the guiding reason behind why your business exists in the first …
The Simple Forumula for Success in Creating Culture Read More »
The time will come when you need to build, improve, or replace your website. After over 12 years of providing this service, here are five mistakes I see businesses and organizations make when hiring for the web. Forgetting All the Features I recommend knowing what you need your website to do before you even start …
I know what you are thinking, “Another Japanese method for decluttering, isn’t Marie Kondo enough?” She is. Momofuku Ando was the inventor of Instant Ramen. That’s right, the staple of dorm rooms everywhere, Instant Ramen. Momofuku Ando was born in 1910 in Taiwan. He was born into a World War I world and lived through …
If you Take One Thing from Momofuku Ando, It Should Be This Read More »