No, we aren’t a flooring company (despite what this guy on LinkedIn thought). We also don’t do skydiving, hot air balloon rides, or really anything that will put you in the sky. So why “The Sky Floor?”
We had three essential criteria:
- Unique and memorable
- Not overly industry-specific (can handle pivots)
- A story to tell
Unique and Memorable
I can’t tell you how many people have seen our name in passing and remembered it. It is something we frequently hear. It was important to us to have an intriguing factor – a reason for someone to think twice. Also, when you choose something unique, it invites people to ask you what it means. What a great chance to share what you do and why they should care!
Not Overly Industry Specific
When we created a name for our business, we wanted something unique that could easily house multiple ideas. In other words, we didn’t want to name it something like “Silver Bullet Web Design.” Even though web design is the majority of our business, we also do branding, logo design, video, and audio work.
A Story to Tell
When someone asks, “What does ‘The Sky Floor’ mean anyway?” We get to talk about what we do in more depth. If we were named something like “Midwest’s Best Web Design,” most people would automatically assume they know. More conversations equal more chances to share your unique value.
So Why “The Sky Floor”?
“The Sky Floor” is a combination of two common phrases in business and life:
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- The sky is the limit!
- Get in on the ground floor.
We wanted to mash these up because who wants to be limited by anything? What if the sky isn’t the limit, but it’s where you start from – if everything else is up?
We help you grow your ideas so that the sky isn’t the limit; it is the new ground floor. It is also an aspirational name. We want our business to continue to grow and succeed – this is only just the beginning!
When you name something, what is important to you?