Most website projects fail, go over budget, or produce something that doesn't move the business — because the foundational questions were never asked. This worksheet surfaces them before a dollar is spent or an agency is called.
Not "we need a new look." What should actually change in the business after launch? More qualified leads? Fewer support calls? Faster sales cycles? Start with outcome, not appearance.
Name a real person, not a demographic. What do they currently believe about you? What needs to shift? This question determines your messaging, not your designer.
Be specific: a number, a rate, a threshold. A website without a measurable definition of success is a decoration, not a business tool.
The most underestimated question on every project. Knowing this upfront prevents timeline surprises and sets realistic expectations with any agency you hire.
A website without a clear owner becomes a liability within months. Surface this reality now, before anyone commits budget or time.
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