OUR WORK
Same principles, different contexts. Every project starts with outcomes.
Whether you’re a church reaching your community, a retailer competing online, a service business carving out a niche, or a nonprofit expanding your impact—we approach every partnership with the same strategic foundation.
FEATURED CASE STUDY
Deep Dive: Academic Approach
ACADEMIC APPROACH
From Wasted Ad Spend to Revenue You Can Track
Academic Approach provides customized tutoring and test prep. They had a strong local reputation but unpredictable lead flow—legacy media spend with zero tracking meant they were flying blind. We built a full integrated marketing system with conversion tracking, Salesforce integration, and data-driven optimization that transformed their acquisition model from guesswork to measurable growth.
THE PROBLEM
Unpredictable Growth, Invisible Results
Academic Approach built their business to multiple locations through referrals and word-of-mouth. But growth was reactive—they couldn’t predict monthly revenue or plan strategically.
They were also running traditional advertising—print, radio, local sponsorships—with no way to track what was actually driving enrollments. Marketing dollars were going out, leads were coming in, but there was no clear connection between the two.
The challenge: transition from reactive referrals and untracked spend to predictable, measurable lead generation in a competitive market where parents research extensively before choosing tutoring.
THE APPROACH
Integrated System with Real Visibility
We built a complete marketing ecosystem where every piece connected:
- Responsive websites for each division of the business optimized for conversion
- Content strategy addressing specific parent concerns
- Digital advertising with conversion tracking and ROI measurement
- Salesforce integration showing exactly which marketing drove which leads
- Print campaigns coordinated with digital (not completely abandoned, just tracked)
- Ongoing testing, optimization, and strategic consulting
For the first time, they could see which ads worked, which content converted, and where to invest more—or cut back.
THE STRATEGY
Authority Positioning Through Education
We positioned Academic Approach as the trusted authority in personalized education—not just “another tutoring service.”
The website addressed specific parent pain points: test anxiety, learning differences, college prep strategy, study skills. We demonstrated expertise through helpful content, not just credentials and testimonials.
Digital ads targeted specific concerns and locations, driving to conversion-optimized landing pages with clear next steps. Every touchpoint reinforced the same message: personalized education that actually works for each student’s unique needs.
"For Academic Approach we have the unique opportunity to provide full vertical marketing support. In a true partnership, we come up with new ideas, test them, track the results, and iterate again."
— The Sky Floor Team
SERVICES & ORGANIZATIONS
Positioning that differentiates
Service companies and organizations need to communicate expertise before prospects ever contact them. We build digital presence that educates, qualifies, and converts the right audience.
Industrial Product Marketing • Website Development • Product Launch Strategy
Traditional shields slip and fall—their TriLok system stays permanently in place without welding. We built product marketing strategy, logos, press releases, landing pages, and launch materials positioning them as problem-solvers in a conservative industrial market.
Outcome:
Organic traffic up 37% with leads coming through both organic and ads that are actually tracked for the first time.
Website Design • Loan Officer Directory • A/B Testing • Recruiting Site
Fast-growing mortgage broker needed website reflecting their family-like culture and helping prospects find right loan officer. We built main site plus separate recruiting platform and ran conversion optimization tests.
Outcome:
Professional presence that supports rapid growth while maintaining personal, accessible brand feel.
Platform Migration • Algolia Search • Cloudflare Enterprise • Learning Hubs
Replatforming from headless WordPress to standard setup while maintaining speed and security. Custom Algolia search integration and developing interactive learning hubs with AI-powered user routing.
Outcome:
Speed rivaling headless with better client flexibility, plus advanced features for growing educational content.
Brand Refresh • Website Redesign • Grant Management
12+ year client relationship through name change and rebrand. Foundation needed website showcasing grant focus areas in Fox Valley and making application process clear for potential recipients.
Outcome:
More than a decade-long partnership supporting their mission through multiple evolution phases.
RETAIL & PRODUCTS
eCommerce that actually converts
Product companies need more than shopping carts. We build systems for inventory management, customer experience, conversion optimization, and the kind of technical integration that makes online-to-offline seamless.
eCommerce Platform • 14,000+ SKUs • Real-Time Inventory Sync • Marketing
5th generation family retailer with 25+ West Coast locations needed eCommerce that synced 14,000+ SKUs with real-time inventory across stores. They wanted online experience to match their famous red carpet in-store service.
Outcome:
Nightly inventory sync system with ongoing marketing consultation, SEO, and website maintenance—seamless online-to-offline experience.
eCommerce Platform • Custom Download Cart • Digital Marketing
Year-long youth ministry curriculum needed eCommerce platform with custom lesson builder. Churches needed ability to create lesson combinations specific to their needs rather than one-size-fits-all packages.
Outcome:
Custom download cart system allowing flexible purchases with ongoing digital ad management and conversion optimization.
eCommerce Redesign • Advanced Filtering • Conversion Optimization
Natural skincare and wellness brand with 100+ handcrafted products needed better shopping experience. We redesigned site with advanced product filtering, streamlined checkout path, and mobile-first catalog navigation.
Outcome:
Cleaner shopping experience with category filtering, faster checkout flow, and improved mobile browsing for growing natural products catalog.
eCommerce Design • Product Photography • WordPress/WooCommerce
Industry-leading metal cleaning products needed modern eCommerce platform. We created custom design with new color palette and staged authentic lifestyle photos in real homes to show products in context.
Outcome:
Professional eCommerce presence that elevated their brand from industrial to accessible premium product.
CHURCHES & NONPROFITS
Digital tools that serve your community
Churches and ministries need more than announcement pages. We build systems for volunteer coordination, event management, sermon archives, giving platforms, and ministry training—technology that actively helps you serve people better.
Website Redesign • Photo & Video Production • Ongoing Support
Long-term client relationship spanning multiple redesigns, video production, special event websites, and ongoing digital support. We’ve grown with them as their ministry has expanded.
Outcome:
10+ year partnership supporting their digital presence and special projects as needs evolve.
Multi-Campus Church Platform • Event Systems • Content Management
Multi-campus church needed digital presence that served their community as effectively as their physical locations. We built systems for event management, sermon archives, volunteer coordination, and campus-specific content.
Outcome:
Unified experience across campuses with tools that make it easy for new visitors to take their next step.
Main Website • Ministry Training Platform • Course Registration • Member Management
New brand required brand new digital presence. Parish training network needed platform for course registration, member management, and content delivery. We built custom WordPress solution with advanced registration forms and member areas.
Outcome:
Streamlined registration process and professional platform that supports their growing training ministry.
Website Design • Donation Platform • Storytelling Strategy • Ongoing Support
International nonprofit connecting orphans with families needed digital presence that actually drove action. Their compelling story wasn’t translating to engagement or donations—content wasn’t shareable, giving was disconnected from projects, and they had no visibility into what was working.
Outcome:
Story-driven website that turns visitors into advocates—shareable content that spreads their mission, and 8+ years of ongoing partnership supporting their global work.
WHAT PARTNERSHIP LOOKS LIKE
We measure success in years, not projects
Most of our clients stay with us long-term because websites need ongoing optimization, security updates, and strategic evolution. These partnerships span years, not just launch dates. Below is a sampling of our longest term clients.
Church of the Resurrection
Multiple redesigns, ongoing support, video production, and special project websites across a decade of ministry growth.
Dunham Foundation
Supporting their mission through name change, rebrand, and continuous digital evolution.
Soul City Church
Multiple redesigns, video, special web projects, and multiple succesful capital campaigns.
MAI
Multiple website resdesigns, giving management and support, and video production.
Academic Approach
Full integrated marketing partnership with ongoing optimization, ad management, and strategic consulting.
Compass Mortgage
Website evolution, A/B testing, recruiting site, and ongoing optimization as they scale.
Becks Shoes
Website redesign, ads support, maintenance, and advanced nightly sync between Woocommerce and POS.
You Belong Here
How can we help you achieve your long-term goals?
HOW WE WORK
Our Process: Discovery to Partnership
01
Discovery
We start by understanding your goals, audience, challenges, and how you measure success. No assumptions—just deep listening and strategic questions.
02
Strategy
Before touching design, ads, or code, we develop strategic foundation: positioning, messaging, user flows, and technical architecture. Strategy drives execution, not the other way around.
03
Execution
Design and development happen together. We build for quality and longevity, not just launch dates. Everything we create is maintainable and built to grow with you.
04
Partnership
Launch is just the beginning. We provide ongoing optimization, updates, strategic consulting, and evolution as your needs change. Most clients stay with us for years.
WHAT WE CAN DO
Capabilities Through Context
We don’t lead with a service menu because what matters is solving your specific problem. But here’s what we’ve built for clients when their goals required it.
Complex eCommerce Systems
Multi-location inventory sync, custom cart builders, 14,000+ SKU management, WooCommerce customization, payment integration, and conversion optimization.
Examples: Beck’s Shoes inventory across 25+ locations, LeaderTreks custom trip flows
Ministry & Church Technology
Event management, volunteer coordination, sermon archives, giving platforms, course registration, member management, and campus-specific content systems.
Example: Goodfaith parish training platform with custom registration, Kensington multi-campus
Custom WordPress Development
Advanced Custom Fields, REST API integration, custom post types, member areas, search functionality (Algolia), performance optimization, and security hardening.
Example: Interfaith America platform migration maintaining headless speed, Academic Approach’s custom test sign-up forms
Integrated Marketing Systems
Full-funnel strategy, digital advertising, Salesforce/CRM integration, conversion tracking, content strategy, SEO, and ongoing optimization based on real data.
Example: Academic Approach’s complete marketing ecosystem including AI driven sales enablement
Strategic Positioning & Messaging
Market analysis, competitive differentiation, audience research, value proposition development, and messaging that qualifies the right prospects before they contact you.
Example: TriLok Shield technical B2B positioning
Content Production
Product photography (staged and lifestyle), video production, audio editing, copywriting, and content strategy that supports your business goals.
Example: SilverMate lifestyle photography in real homes, MAI video production, Insulation Components blog
Ready to talk about your project?
Whether you’re a church, a retailer, a service or product business, or a nonprofit—if you value strategic thinking and long-term partnership, let’s have a conversation.