Ideas

We have learned a lot over the last 17 years in this business and we want to share that knowledge with you! 
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Eat More Eggs: What My Neighbor Taught Me About Marketing

My neighbor ends every text with "eat more eggs" and it might the marketing lesson you need today.

We’re Going on a Business Hunt

Running a business is a lot like going on a bear hunt—you'll face obstacles you can't avoid. Plus, what happens if you actually catch the bear!

310 Posts Later: Writing to My Future Self

After 310 blog posts, I've become my own most valuable reader.

Are AI Book Lists Destroying Journalism?

When a summer reading list in a major newspaper included books that don’t exist, one big question emerged: is AI hallucination warping our reality—or just exposing our laziness?

The Power of Yes And.

If people seem to deflate when talking with you, you might be unconsciously using this conversation-killing habit that even well-meaning, curious people fall into.

Scrolling Back to Move Forward: A Simple Social Media Hack

We all want to use social media more than we are, but how do you get started when all your favorite accounts look perfect?

Peeling Paint and Crumbling Code: Maintaining Your Online Presence

Set it and Regret it: Why Your Website Needs Constant Care If you think you can build a website and then just leave it alone indefinitely, think again.

Crafting Content that Clicks: Website Length Strategies

Dive into the art of perfecting your website's content length – where John Longcontent's detail meets Connie Concise's brevity, unlocking the secret to captivating both search engines and readers alike.

How a Stove Installation Uncovered Valuable Lessons in Customer Care

A tale of missing parts, missed chances, and eventual redemption.

Blow Up Your Business the Right Way: The Art of Complete Solutions

Is your service business stuck in 'good enough' mode, solving one problem only to leave another in its wake? Discover the untapped power of providing complete solutions, and learn how this simple shift could be the catalyst that makes your business truly thrive.

Why the ‘Before and After’ Might Actually be Hurting Your Portfolio

Unmask the hidden risks of 'before and after' in your portfolio and discover how to authentically showcase your creativity, all while respecting your client's original vision.

Is Your Trough as Attractive as It Could Be?

Uncover the hidden depths of the age-old adage, 'You can lead a horse to water, but you can't make it drink.'
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