The Power of Yes And.
If people seem to deflate when talking with you, you might be unconsciously using this conversation-killing habit that even well-meaning, curious people fall into.
May 23, 2025
Category: Communication
Crafting Content that Clicks: Website Length Strategies
Dive into the art of perfecting your website’s content length – where John Longcontent’s detail meets Connie Concise’s brevity, unlocking the secret to captivating both search engines and readers alike.
January 30, 2024
More Fun with Words: If It Is Broken, Update It
More thinking through our words and how they impact what we communicate in subtle ways.
December 16, 2022
Spell It Out: Nothing is Obvious, Obviously
The curse of the obvious follows us all around – how can you communicate more clearly?
November 7, 2022
Stop Saying Sorry! (Unless You Truly Are)
It’s never too late to apologize, but it loses all meaning when used too much.
October 21, 2022
Words: Small Shrewd Shifts Can Make a Big Difference
Evaluating how you say things can improve your communication and hone what you genuinely mean.
September 13, 2022
You Sound A Little Pitchy Dog
It’s okay to be ready to make your pitch, but don’t get weird or annoying.
August 19, 2022
Now is the Right Time to Say What You Want
Later is probably too late to say what you want when working with a service provider.
August 17, 2022
Should the Call-to-Action Button Really Go There?
A short read on rethinking the classic CTA – does the banner button even work?
August 9, 2022
Don’t Be a Recurring Revenue Pirate
A real story about how a business kept $49 in revenue today but lost thousands more.
August 5, 2022
Loom, Faster Than Typing (For the Sender)
So Loom or don’t, but consider that impact on your team – not just resorting to what is easiest for you.
February 9, 2022
Another Tale from the Farmer’s Market
How can you bring some of the farmer’s market spirit to your business this week?
September 8, 2021
You Know What Happens When You Assume
Don’t assume anything and stay open-minded. The results will be better customer experiences that help your brand grow.
September 7, 2021
Project Manager or Babysitter? Part Two
If you run an agency or are a project manager, these are qualities to aspire to.
August 27, 2021
Project Manager or Babysitter? Part One
Project managers are at their worst when they act like babysitters – constantly checking in but never offering any helpful information, feedback, or guidance.
August 26, 2021
Just Say No to Spec Work
Have you ever been in the running for a project, and the potential client asks you to do some work upfront to prove yourself to
August 4, 2021
Is your toliet running? Better Go Catch It
ot always easy to proactively confront an issue when you can continue to let it trickle, but spending a little extra energy today saves way more cumulative loss down the road.
June 30, 2021
Being Right Doesn’t Mean Be a Jerk
A flood of self-righteousness washes over you; what you are about to say is correct and accurate, and everyone should know. What do you do?
June 14, 2021
Genuine or Fake: Your Choice
Making up a false reality may work to get you short-term gains, but if you try to create something with lasting significance, the authentic will win over the contrived every time.
May 26, 2021
Murder (All) Your Darlings
No matter how beloved that sparkling idea, product, business, or piece of writing is, sometimes you have to kill it for the good of the plot.
May 17, 2021