Marketing is not just a billboard or digital ad. Marketing is a way of thinking which promotes your business and work through every facet of what you do and how you interact in the world. Below are some ideas on marketing well.
Is your service business stuck in ‘good enough’ mode, solving one problem only to leave another in its wake? Discover the untapped power of providing complete solutions, and learn how this simple shift could be the catalyst that makes your business truly thrive.
Unmask the hidden risks of ‘before and after’ in your portfolio and discover how to authentically showcase your creativity, all while respecting your client’s original vision.
Uncover the hidden depths of the age-old adage, ‘You can lead a horse to water, but you can’t make it drink.’
The Reuben is a deli classic that serves as a helpful lesson on creativity, positioning, marketing, and product design.
What impact do past ratings have on future perception?
Have you ever noticed that your data doesn’t always make sense? After rating 700 wines, lessons emerged that helps understand people-driven data.
Research shows attention spans are growing smaller but is that the whole story?
Here is a truth that I probably shouldn’t tell you: when creating a new website, the most challenging work isn’t placing buttons or writing HTML and CSS; it is how you position yourself to the world.
Apple remains one of the top brands in technology and marketing; what can we learn from their new iPhone feature?
Every present has two distinct components that help us think through our marketing efforts.
Real clickbait is terrible. But what is real clickbait?
Just because something has never been done doesn’t mean it will be a market-leading idea.
Your style guide isn’t as vital as you think it is.
It is often said that contractors who aren’t extremely busy are probably not very good. But I don’t think that is true.
Wild grape names are genius marketing. Learn why.
Yesterday I was browsing Yelp looking for new places when I passed by this suggestion for a local Indian restaurant. I had to read it three times because we expect negative words to be part of a bad experience, not just a description.
In business, it is worth constantly evaluating positioning, features, and the marketplace.
Every industry has constants that seem like a given, but if you keep your eyes open, you might find everyone has been buying the fake version.
Selling is about the potential customer imagining their lives as a result of your product, or service.
