Eat More Eggs: What My Neighbor Taught Me About Marketing
My neighbor ends every text with “eat more eggs” and it might the marketing lesson you need today.
February 5, 2026
Category: Marketing
Marketing is not just a billboard or digital ad. Marketing is a way of thinking which promotes your business and work through every facet of what you do and how you interact in the world. Below are some ideas on marketing well.
Blow Up Your Business the Right Way: The Art of Complete Solutions
Is your service business stuck in ‘good enough’ mode, solving one problem only to leave another in its wake? Discover the untapped power of providing complete solutions, and learn how this simple shift could be the catalyst that makes your business truly thrive.
September 11, 2023
Why the ‘Before and After’ Might Actually be Hurting Your Portfolio
Unmask the hidden risks of ‘before and after’ in your portfolio and discover how to authentically showcase your creativity, all while respecting your client’s original vision.
May 25, 2023
Is Your Trough as Attractive as It Could Be?
Uncover the hidden depths of the age-old adage, ‘You can lead a horse to water, but you can’t make it drink.’
May 18, 2023
What Can a Killer Reuben Sandwich Teach You About Innovation?
The Reuben is a deli classic that serves as a helpful lesson on creativity, positioning, marketing, and product design.
February 8, 2023
Wine Ratings Day Two: How Past Ratings Influence Future Thinking
What impact do past ratings have on future perception?
December 2, 2022
Wine App Ratings: Confusing Data that Teaches a Valuable Lesson
Have you ever noticed that your data doesn’t always make sense? After rating 700 wines, lessons emerged that helps understand people-driven data.
December 1, 2022
The Eye-Opening Rise of the Really Short Attention Span
Research shows attention spans are growing smaller but is that the whole story?
November 15, 2022
Your New Website: Why You Need to Start with the Difficult Work
Here is a truth that I probably shouldn’t tell you: when creating a new website, the most challenging work isn’t placing buttons or writing HTML and CSS; it is how you position yourself to the world.
October 26, 2022
3 Quick Lessons from the New iPhone Dynamic Island
Apple remains one of the top brands in technology and marketing; what can we learn from their new iPhone feature?
October 17, 2022
What Helpful Ideas Can Birthday Presents Teach Us About Marketing?
Every present has two distinct components that help us think through our marketing efforts.
August 30, 2022
Top 5 Reasons to Read this Clickbait Article
Real clickbait is terrible. But what is real clickbait?
August 16, 2022
You’ve Never Had Pistachios Like This
Just because something has never been done doesn’t mean it will be a market-leading idea.
August 3, 2022
No One Cares About Your Style Guide
Your style guide isn’t as vital as you think it is.
August 2, 2022
The Myth of Contractor Busyness
It is often said that contractors who aren’t extremely busy are probably not very good. But I don’t think that is true.
January 21, 2022
How Do You Make Grapes Irresistible?
Wild grape names are genius marketing. Learn why.
November 2, 2021
Burnt Garlic Rice
Yesterday I was browsing Yelp looking for new places when I passed by this suggestion for a local Indian restaurant. I had to read it three times because we expect negative words to be part of a bad experience, not just a description.
October 11, 2021
There’s Nothing Worse Than Flat, Warm Car Coke
In business, it is worth constantly evaluating positioning, features, and the marketplace.
September 23, 2021
Real vs. Fake Grenadine
Every industry has constants that seem like a given, but if you keep your eyes open, you might find everyone has been buying the fake version.
August 31, 2021