Ideas
We have learned a lot over the last 14 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 305 posts and counting…
A tale of missing parts, missed chances, and eventual redemption.
Everything Else...
Everyone wants to be unique and stand out - especially if your business is as individual as you are. But what are the costs?
All I did was order pizza; why am I getting an email that says URGENT in all caps?
How do small things add up to important outcomes?
An entrepreneurial spirit is essential for staying competitive in today's economy. Sharpen yours by looking for ways to close the gap between what is and what could be - which is one indispensable part of being an entrepreneur.
At The Sky Floor, we are experts in all things web. After all, it is our day job. In our experience, here are a few signs you are ready to hire a web designer.
You want your vendors to feel this level of connection to your work. It produces better results and inherently personalizes the output.
Making up a false reality may work to get you short-term gains, but if you try to create something with lasting significance, the authentic will win over the contrived every time.
The #1 question I got at the beginning of the pandemic was, "How do you work from home and actually get stuff done?"
Our Organic Search traffic is up 100%! Discover which posts from the last 90 days are driving that increase.
How can you make incremental changes that add up to a monumental shift in the way the world hears you?
In a land where Yoast reigns as King, is there a better option?
You only have a couple of seconds to grab someone's attention - it doesn't matter what medium the person is on. Use the billboard test for your website headlines.
Does this sound familiar? You sit down at your computer to read an article on a website and are instantly bombarded with popups, ads, and sign-up forms. You end up on a website for a product or service you are interested in, but you find yourself navigating a churning sea of double negatives and hidden prices.
No matter how beloved that sparkling idea, product, business, or piece of writing is, sometimes you have to kill it for the good of the plot.
There is one place that building your brand new clothing store probably won't going to be a runaway success; a nudist colony.