Ideas
We have learned a lot over the last 14 years in this business and we want to share that knowledge with you!
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A tale of missing parts, missed chances, and eventual redemption.
Everything Else...
By all means, if you get a flat tire, fix it - the car won't run well without that. But don't sit on the side of the road, tweaking the exact angle of your review mirror when you could've already arrived.
Maybe I'm the only one who can't stand corporate April Fools pranks.
Here are the top 5 lessons I learned from Apple Retail. Plus a bonus tale from retail!
The beautiful thing is, you don't have to guess which ideas will work. You can test it! Thanks to technology by Google and others, you can throw your ideas into the tank and see if they sink or swim. Honest, hard-data-driven feedback.
“There’s a plugin for that!” WordPress has over 58,000 available plugins at the time of writing. You don’t need all 58,000 for your website (hopefully)! But how many is too many? A Brief History In 2011 WordPress had a reported 13% market share of all websites. In 2019 that percentage hit 40%! As the platform has grown and …
The 1963 movie McLintock starring John Wayne is a Comedic Western with some of my favorite lines in an old western movie. One exchange always sticks out to me the most. Devlin has just walked up to McLintock (Wayne) to ask for a job. When a passerby starts chuckling at him for ‘begging’ for the …
Hdfnlwaulbjbafvabvldfabvalthemainpointnlarlihaglnlresurdtsnlungr! Did you find the main point in the jumble above? What if I highlight it – Hdfnlwaulbjbafvabvldfabvalthemainpointnlarlihaglnlresurdtsnlungr! Putting “the main point” in bold does help, but it’s still hard to read. How about now? The Main Point Exhale. Now that you can read it clearly. No hunting for the big idea. Is your website missing …
The #1 Thing People Get Wrong About Websites in 2021 Read More »
This March 2021, we are giving away a Series 6 Apple Watch via our website. But do Giveaways work? Learn from our marketing efforts.
Here are three website behaviors that you should definitely avoid.
Let’s abolish the phrase work/life balance. I am not advocating that we don’t need personal time away from work but that they aren’t genuinely separate things. (Sorry for the double/triple negative!) Let me explain. Work/life balance seems to imply that your work and your life are separate entities – and maybe they are. But should they …
Take back 1 day a week with “No Call Thursdays”, an Initiative by The Sky Floor. “No Call Thursdays” invites client facing workers to take a day for deep work CHICAGO, IL, USA, March 17, 2021 /EINPresswire.com/ — The Sky Floor, a full-service web design and development business, announces a new initiative to take back one …
Fight Boundless Call Culture with “No Call Thursdays” by The Sky Floor Read More »
“Scabies is an itchy skin condition caused by a tiny burrowing mite called Sarcoptes scabiei. Intense itching occurs in the area where the mite burrows. The urge to scratch may be especially strong at night. The eight-legged mite that causes Scabies in humans is microscopic. The female mite burrows just beneath your skin and makes …
Start your new website build on solid footing with these three ways to kick off your project right. 1. Pick a Style We highly recommend getting a custom-designed website made for you, but knowing your style ahead of time will save headaches in the design phase. You don’t have to know what to call your …
The Top 3 Ways to Kick Off Your Fresh Website Project Read More »
No, we aren’t a flooring company (despite what this guy on LinkedIn thought). We also don’t do skydiving, hot air balloon rides, or really anything that will put you in the sky. So why “The Sky Floor?” We had three essential criteria: Unique and memorable Not overly industry-specific (can handle pivots) A story to tell …