Ideas
We have learned a lot over the last 15 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 308 posts and counting…
We all want to use social media more than we are, but how do you get started when all your favorite accounts look perfect?
Everything Else...
Imagine you had a terrible experience with a dentist when you were younger – they were rough, laid on the guilt thick, and said you needed seven fillings. Maybe it isn’t that hard to imagine – it’s hard to think of someone who loves going to the dentist. But this isn’t just your average dental […]
Hourly billing is a terrible idea for any business hiring a contractor. Why? For one, it incentivizes the contractor to take longer on projects so they can charge more hours per project. Hourly billing also makes negotiations difficult because you have no way of knowing how much work needs to be done before starting the […]
Let’s pretend you are hiring someone to create a brochure for you. You get hourly rates for two workers. One is a college student charging $35/hr, and the other is an experienced professional who charges $75/hr. Because it sounds cheaper, you pick the college student. After a few rounds of back and forth, you get […]
All functioning watches tell time. But it isn’t easy to think of a market with a broader range of prices. A simple Timex wristwatch on Amazon will run you around $32 and still look rather lovely. Or you can get a mini-computer on your wrist from Apple for $379. But if you want a Rolex, you need to shell out […]
You probably grew up hearing ‘Time is Money.’ When you landed that first retail job, it felt like it too. For every one hour I work, I make $8.50 – therefore, time is money. We get in the habit of measuring everything by how many hours it took us to earn that money. We even apply […]
Over at The Sky Floor, we are in the middle of trying a new service, Timeulur, for keeping track of our time. Timeulur is a time tracking tool with physical hardware. It comes with an app for desktop and mobile. The hardware is an eight-sided dice that connects via BlueTooth to your computer or phone. […]
Squarespace has become a massive powerhouse, hosting over 2 million websites in the United States alone. In January 2021, they started the paperwork to go public. Here are five truths about Squarespace from the perspective of a professional web designer and developer. It Can Be Super Difficult to Use Squarespace is known for nice-looking, modern templates. […]
Setting a goal, staying focused on it, and eventually achieving it isn’t enough on its own to create a long-lasting business. How you get to the end matters. It matters deeply. It even counts when it comes to your bottom line. The Ingredients of Culture Vision – the guiding reason behind why your business exists in the first […]
The time will come when you need to build, improve, or replace your website. After over 12 years of providing this service, here are five mistakes I see businesses and organizations make when hiring for the web. Forgetting All the Features I recommend knowing what you need your website to do before you even start […]
I know what you are thinking, “Another Japanese method for decluttering, isn’t Marie Kondo enough?” She is. Momofuku Ando was the inventor of Instant Ramen. That’s right, the staple of dorm rooms everywhere, Instant Ramen. Momofuku Ando was born in 1910 in Taiwan. He was born into a World War I world and lived through […]
Here are the top 3 takeaways from the game that you can apply to your life and business.
Fear An unpleasant, often strong emotion caused by anticipation or awareness of danger; an instance of this emotion; a state marked by this emotion. Merriam-Webster Fear drives a lot of our lives as humans. We fear the unknown – we fear change. Perhaps you have a phobia, a fear of something specific, irrational. Sixty percent […]
Fantastic SEO is more than meta tags, headings, page speed, and missing alt image tags. An engaged audience is crucial. A network of those willing to share and link to your products and content is critical. If you are starting on this journey, here are seven tips that can make an impact right away: Start […]
And no, the answer isn’t everything. Or even most things. The #1 thing people get wrong about SEO is the practice of creating, curating, and honing meaningful content. Yesterday we looked at the distraction Page Speed scoring can be. If Page Speed score is essential but not the most important metric for improving your organic […]