Ideas
We have learned a lot over the last 15 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 308 posts and counting…
We all want to use social media more than we are, but how do you get started when all your favorite accounts look perfect?
Everything Else...
Slack May Not Be Right for Your Team Slack Everywhere By now you may have noticed that Slack is everywhere. The Sky Floor has multiple clients who use Slack for inter-office communication, project collaboration, and file sharing. They rely on Slack for the ease of communication. They love it as a way to keep in […]
It all started in May 2016. A client of ours needed to change their domain name due to rebranding. On average they were receiving 35,000 unique visitors and 150,000+ page views per month, making them a pretty significant online presence. We track year-over-year traffic changes for them every month, to iterate their online marketing efforts […]
[vifblike] For many people 2016 was a year of mourning and anxiety. We felt that in many ways as well… but it was also a great year for us. In 2016 The Sky Floor grew around 34% by revenue (the third year in a row of double digit growth). We also started renting an office in Downtown […]
If you are working for yourself by the hour than “Hourly Billing is Nuts” is the perfect read for you. Author, and fellow solider in the trenches of service providers, Jonathan Stark has written an easy to read primer on why trading your time for money is insanity. Stark’s personal experience getting out of the hourly billing trap […]
“It’s All About the Guest” is an interesting, albeit slightly flawed read. Steve includes the good and the bad. The flaw is including crude stories including one where a waitress flashes him her chest only covered with whipped cream. That simply serves no purpose besides shock value. A strength is his inclusion of specifics about the […]
“Brandwashed” is my least favorite book in the last few years. I was only able to make it a few chapters in. Most of the content I made it through falls into the expected. An example that epitomizes this is the revelation that shampoo companies add foaming agents to their product because bubbles evoke feelings […]
THE FIRST CHAPTER It happens once a month. On our way back from a meeting in the South suburbs we stop at Chick-fil-A Batavia for lunch to go for our families. Our for love Chick-fil-A is no secret. Their food is delicious and good for you for fast food. Above all they have enviable, consistent customer […]
“Setting the Table” is now a favorite book of mine. Danny Meyer’s approach to serving customers with “enlightened hospitality” is applicable for every business. Danny maintains an honest voice throughout, never sugar coating the lessons learned through the pains and joys of growth. From these sometimes difficult choices and experiences he delivers an inspiring treatise on hiring, culture and values. I […]
“Simple Rules” is about creating simplicity even in complex situations. The book covers a wide range of topics which benefit from rules including science, medicine and business. The authors share how they have helped organizations implement these concepts. According to “Simple Rules” there are 6 types of rules; for example timing and boundary rules. The section on creating […]
When the numbers start dropping, remember these 3 lessons!
“The Virgin Way” by Richard Branson is a mostly enjoyable read focusing on Branson’s years of running the Virgin Group of companies. Having started over 400 enterprises in the last 40+ years he offers insight to a wide range of successes and failures. If you are an avid reader of business books most of the ground he […]
Fast Company has a great piece on employee engagement. Creating a fulfilling leadership atmosphere is critical to the productivity, engagement and long term happiness of your employees. “Without exception, bosses predominantly concerned about their own needs create the lowest levels of employee engagement. Going forward, having an authentic advocacy for the development and success of […]
Have you ever used a product, or even just opened it, and realized that no one on the product team must have used a final version before it hit the market?
