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The Greatest Web Design Trends for Each Enneagram Type

March 8, 2021

The enneagram is everywhere these days!  

If you don’t know what it is, here is an excellent summary, “The Enneagram is a system of personality typing that describes patterns in how people interpret the world and manage their emotions.” (Truity)

It is becoming a popular tool to understand interpersonal dynamics in teams at businesses all over the world. Nine types describe the primary motivation of each person associated with that type. 

Do you know your type? If not, you can take a test or read the descriptions more in-depth here. Even if you don’t take personality typing seriously, it is fun to discover your number – plus, it may come in handy as the enneagram explodes in popularity. 

We wanted to dig into the web design trends that go with your number. Find yourself or your boss below – tell us what we got right and what we missed!

1 The Reformer

The Rational, Idealistic Type: Principled, Purposeful, Self-Controlled, and Perfectionistic

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Clean lines are in for the reformer. Every pixel should be in its right place. The enneagram one website should take the user to where they want to go right away. Cereal magazine fits the bill with super confident lines and images that bring you right into their articles.

Cereal Magazine:

2 The Helper

The Caring, Interpersonal Type: Demonstrative, Generous, People-Pleasing, and Possessive

I am a two, so I can vouch for this one; we love to help others, even to a fault. A 2 likes a friendly design aesthetic that includes live chat. Guru has an Intercom integration which allows for immediate connection to the sales and support team. The product itself is about helping your team answer their routine questions. In short, this website inspiration is about being connected and helpful!


3 The Achiever

The Success-Oriented, Pragmatic Type: Adaptive, Excelling, Driven, and Image-Conscious

It’s time to take names and get work done. Not only is Trello a popular product for an achiever – Trello’s website design is efficient. You can quickly scan the information and make your purchasing decision. The three loves quick, transparent information to move right to the next step. You will notice this page has a primary call to action front and center – if you are a three, you probably already signed up!


4 The Individualist

The Sensitive, Withdrawn Type: Expressive, Dramatic, Self-Absorbed, and Temperamental

If you are a four, you probably don’t need me to tell you how one-of-a-kind your website should be. The four needs to be unique. Sometimes called the unicorn type, you are all about what makes you unique if you are a four. Duo Studio’s website has a unique style and navigation menu. In a landscape of isometric business websites, this website feels unique, just like you. Check out to get the full experience!

Duo Studio:

5 The Investigator

The Intense, Cerebral Type: Perceptive, Innovative, Secretive, and Isolated

As a five, you need to feel competent and capable. What better way to do that on the web than with a clear, clean, but visually rich website. You can use your website to tell your story of how your brand has re-envisioned the world. Ever Desk is a product website based around these very ideas. 


6 The Loyalist

The Committed, Security-Oriented Type: Engaging, Responsible, Anxious, and Suspicious

This Hanwag website is all about the story throughout time. It feels comforting and familiar while visually telling a long history. If you are a six, this will resonate with you. Your website style transmits your values of hard work, commitment, and reliability. History is essential, so telling a story throughout time is a natural way to show steadfast commitment to an idea or audience. 

Hanwag – 100 Years:

7 The Enthusiast

The Busy, Fun-Loving Type: Spontaneous, Versatile, Distractible, and Scattered

If you are a seven, your website should be fun! Like, party hats and confetti, fun. Bring in some motion, bright colors, and personality. When a seven is described as high-spirited, I don’t think they mean alcoholic spirits, perfect for this brand of alcohol-free distilled drinks. Their website is just like you, fun, colorful, and unexpected! Notice the subtle wiggles in animation and playful tone. If Caleno were local to the USA, I would have already ordered some!


8 The Challenger

The Powerful, Dominating Type: Self-Confident, Decisive, Willful, and Confrontational

If you are an eight, your website should be all about concisely capturing attention. Bring in clear calls-to-action – don’t let your site user leave without doing what you want them to do. Consider a pop-up or other attention-grabbing way to say, “stop and consider this.”

LeadPages is all about turning your ideas into a business and capturing an audience. As much as I like the design of their website, the real inspiration for an eight is their extensive template library. Take a look and find the design that will confront your audience with their next step!


9 The Peacemaker

The Easygoing, Self-Effacing Type: Receptive, Reassuring, Agreeable, and Complacent

The nine’s website is all about setting the user at ease. The design is personal and people-oriented. Contra is all about giving their users power over their work lives and creating a network of those they love to work with. Their website reflects this with lots of images of people and user-centric text. 

Even when they claim to be disruptive, the nine’s website is all about creating a frictionless connection. You can rock the boat; just stabilize it so your audience can get in without falling in the water.


Where Do You Fit?

Which number are you? Have you ever thought about what designs or ideas you like because of it? Did any of these designs inspire you? Let us know!