Ideas
We have learned a lot over the last 15 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 308 posts and counting…
We all want to use social media more than we are, but how do you get started when all your favorite accounts look perfect?
Everything Else...
If you spend a little time around the website industry right now, you will hear a lot about Page Speed. For the uninitiated, Page Speed scoring is a variety of tools that analyze your website for performance. Popular tools include Lighthouse, GT Metrix, and Google’s page speed checker. Now, measuring Page Speed should be easy, […]
You feel like you have to hunt them down to get a reply or a deliverable. You aren’t excited to get on a call or pitch a new project to your agency team. You feel a constant general level of stress when it comes to the work the agency is doing. Even if you are […]
When Mailchimp came on the scene, they were the lean and straightforward alternative to Constant Contact. In 2015, it seemed like every client came to us with a Constant Contact account. We got to push them toward Mailchimp. The value proposition was simple – get great looking emails you can easily manage with a great […]
It’s a work-from-home world now. Even before COVID-19, many businesses worked with remote web designers and developers. What is the best way to interact on web projects with your remote team? Keep meetings to the absolute minimum! If it can be an email, then send an email. The truth is that meeting time is not working […]
Hackers, the people I love to hate. I mean, really? You are going to use your time to program scripts that attack websites. For what? So you can redirect random websites to your Spam URL. Or so you can sell prescription drugs? Maybe I am missing something, but you could use that same energy and […]
Myth One: You should start your website design for the mobile screen size first. Clients often hear this one and bring it up as a question. Do you start your design process for the mobile screen? We don’t. Pretty much every modern web framework (think, the code’s foundation) includes mobile styles already. This means that […]
Parents know the drill. You have a toddler wearing diapers who thinks using the potty is a waste of their time. They have things to do. Toys to play with. Noses to pick. But that isn’t going to fly in this house. In this house, we use the potty like a big boy/girl. The standoff […]
Imagine you were back in February 2020, but this time you know what is about to happen. You understand that the world as we knew it was going to change for a long time. You know that the economy will grind to a halt in many sectors. What do you do? What do you do […]
Start with one hour a day devoted to the business side. Turn off Netflix and Hulu for one hour a night and spend that time on strategic planning. Please don’t use this hour to do your actual hobby. Use it for marketing and developing your products and services. Work on your minimum viable product. An MVP doesn’t […]
You’ve been in business for more than three years, but you still break even or lose money every year. The money you make comes out to less than minimum wage. You aren’t reporting all your income on your tax return. You rely entirely on word of mouth marketing but don’t do anything to help generate […]
Read About Joel’s Journey as an Entrepreneur Joel is featured in todays Ideamensch, a blog featuring interviews with entrepreneurs. Read an excerpt below or click through to read the full interview! Full Interview Excerpt Joel is co-founder/owner of The Sky Floor, LLC, founded in 2009 with his identical twin brother. The Sky Floor has grown in […]
Congratulations to Mattias S. on winning the AirPods! We hope you love them as much as we do! – The Sky Floor Let’s Celebrate… Hey! We just launched a new website. More content and ideas are coming in the months ahead, but we want to kick off this season with some fun. We love AirPods […]
The Deli Delay This past weekend I was the first customer at a local deli. I ordered my food, wrangled my toddler and headed toward the checkout. I walked up to a dark screen on the customer facing Point of Sale system. After seeing I looked confused, the teenaged employee asked me to insert my […]
One of our favorite website-building tools is a content management system called Craft CMS. Craft is a world-class platform for developing websites, and it is especially useful when a project has unique needs for custom features with a heavy reliance on interactions between different types of content. The folks who make Craft recently released “Craft […]