Do You Really Need a Mobile App?
Apps still capture our attention when we think of mobile phone-sized marketing efforts. But it isn’t that easy.
August 20, 2021
Category: Marketing
Marketing is not just a billboard or digital ad. Marketing is a way of thinking which promotes your business and work through every facet of what you do and how you interact in the world. Below are some ideas on marketing well.
Start with Story
It is a huge mistake not to tell a story with your marketing efforts.
August 18, 2021
This Is My Treasure and You Can’t Touch It
The other day my six-year-old daughter Jane came gallivanting downstairs and said to Fred, our three-year-old son, “this is my treasure and you can’t touch it.” What do you think happened next?
July 26, 2021
Lost in the Grocery Store? Just Turn on Mom Radar
We spend a lot of time marketing ideas to others, but what if we need to market to ourselves too.
July 13, 2021
3 Obvious Signs It’s Time for a Fresh Website
Every slight advantage adds up to consistent growth in your business, don’t let your website hold you back!
July 12, 2021
Every Fire Starts with a Tiny Spark
You can’t expect your idea, business, or movement to catch on unless you start leaving sparks in your world.
July 1, 2021
Genuine or Fake: Your Choice
Making up a false reality may work to get you short-term gains, but if you try to create something with lasting significance, the authentic will win over the contrived every time.
May 26, 2021
If You Sell Clothes at a Nudist Colony, You Will Fail Terribly
There is one place that building your brand new clothing store probably won’t going to be a runaway success; a nudist colony.
May 14, 2021
The Marketing Heavyweight Match – May the Best Idea Win
We have all had marketing debates within our teams or with clients. The classic boxing match of ideas where each side is convinced their logo, color, phrase, or call to action is the defacto heavyweight champion.
May 10, 2021
Setting Expectations: Why Dollar Stores Drive Me Mad
What is the deal? It can’t just be that every item is some increment of a dollar, right? That is how a Rolex store works too, but there aren’t any inexpensive products there.
May 5, 2021
The Chameleon Effect: Harnessing the Power of Social Influence
Yawning is contagious, and it turns out so is looking at a smartphone. You can use this effect in marketing your product or service; here is how.
May 4, 2021
More Tales from the Dentist: Sales Edition
Perhaps like many of us, they have a fear of selling. Or just a fear of appearing salesy.
April 29, 2021
3 Tips for a Great Landing Page on Your Website
Besides your home page, your website should have landing pages specific to an industry or topic. Landing pages create meaningful inroads for Organic Search, and they are critical in digital advertising.
April 28, 2021
The Powerful Art of the Pause
A well-placed pause in your presentations, pitches, and meetings can have a similar impact – although it may not be a laugh you are after.
April 27, 2021
Why Cars Seem Faster Than Airplanes
If you are selling an airplane, but potential customers only ever look at it from the ground, they may not know how fast it is. Figure out how to make the reality perceptible.
April 21, 2021
Help! My Grape Juice is Putrid
One person can’t stand fermented grapes, and yet someone else is willing to pay the price for a house for a bottle of it.
April 20, 2021
3 Powerful Call To Action Tips
What is a call to action on a website? If you have spent time with the likes of web designers and developers, you have probably
April 16, 2021
Is It Terribly Hard to Flip a Switch?
If you see a consistent problem in your target market, find ways to add value. It is this kind of value that allows you to charge more and sell effectively without sales gimmicks.
April 5, 2021
The One Thing About April Fools Day That Keeps Me Up at Night
Maybe I’m the only one who can’t stand corporate April Fools pranks.
March 31, 2021
Will it Float – See if Your Website Ideas Sink or Swim
The beautiful thing is, you don’t have to guess which ideas will work. You can test it! Thanks to technology by Google and others, you can throw your ideas into the tank and see if they sink or swim. Honest, hard-data-driven feedback.
March 29, 2021