the sky floor

Start Now

You Don’t Have to be Amazing to Start

A short pep talk on the importance of starting in order to cultivate greatness.
  • July 2021
  • 1 min read

Have you been watching the Olympics? 

We have. We have always loved the pageantry and fun of watching nations compete for medals in such a wide variety of sports. It feels like it’s from a simpler time before the world shrunk, thanks to the technology. 

An ad for Toyota called “Start Your Impossible,” ends with a riff on this quote from Zig Ziglar: “You don’t have to be great to start, but you have to start to be great.”

What haven’t you started because you fear not being great? 

What can you start today?

Free Worksheet

Before you talk to any agency, answer these 5 questions.

Most website projects go sideways because the foundational thinking never happened. This free worksheet surfaces what you actually need to know — before a dollar is spent.

Start the worksheet →
Never Miss a Post

Get marketing insights and business strategy delivered to your inbox.

Related Reading

Eat More Eggs: What My Neighbor Taught Me About Marketing

  • February 5, 2026

We’re Going on a Business Hunt

  • January 22, 2026

310 Posts Later: Writing to My Future Self

  • January 16, 2026

Browse by Topic

Share this article
LinkedIn
Threads
Facebook
X
Email
A man in a blazer and light blue shirt smiles at the camera, standing in front of an abstract watercolor background with beige and blue tones.

Written by Joel Miller

Joel is one half of The Sky Floor’s leap-day twin founding duo. He writes about marketing strategy, business operations, and the lessons learned from 15+ years of building digital partnerships.

Meet the Twins →
KEEP READING

More from Our Ideas

Tacos with standard ingredients reshaped into exciting new offerings, on a dark background.

How Taco Bell Reshapes Standard Ingredients into Exciting New Offerings

Innovation doesn't mean operating ex nihilo - you can create new and exciting work for your audience with the ingredients you already possess.
  • March 2023
  • 5 min read
Powerful CTA
,

3 Powerful Call To Action Tips

  • April 2021
  • 3 min read

Burnt Garlic Rice

Yesterday I was browsing Yelp looking for new places when I passed by this suggestion for a local Indian restaurant. I had to read it three times because we expect negative words to be part of a bad experience, not just a description.
  • October 2021
  • 1 min read

Thinking about your digital strategy?

If this resonated with you and you’re wondering how to apply these principles to your own organization, let’s talk.

Start a Conversation