- Start with one hour a day devoted to the business side. Turn off Netflix and Hulu for one hour a night and spend that time on strategic planning. Please don’t use this hour to do your actual hobby. Use it for marketing and developing your products and services.
- Work on your minimum viable product. An MVP doesn’t mean garbage. You want to create the starting point for the value you offer your target market.
- Get your website set up. It is essential to have a digital presence. Squarespace is a great starting point but is going to be limiting in the end. (Contact Us if you want a more robust, scalable website)
- Talk to others who are succeeding in your space. Experts love to share knowledge. If you are in a competitive local market, reach outside of it online. The truth is, most successful people are happy to help, and you won’t be their competition for a long time.
- Talk to your target audience. Get into conversations with those you want to sell your products and services to. Remember to get specific. Everyone is not a target audience, even if ‘everyone’ may want what you offer.
- Do the work. A friendly reminder that you have to do the work. Keep practicing, producing, and creating.
- Ship it. Get it into the marketplace. You can dream up strategies, buy new gear, make your website perfect – and still sit on the sidelines. None of that is the goal. The goal is to sell your service/product, iterate, and learn. The goal is to launch your business and make a profit!
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Written by Joel Miller
Joel is one half of The Sky Floor’s leap-day twin founding duo. He writes about marketing strategy, business operations, and the lessons learned from 15+ years of building digital partnerships.
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