the sky floor

Why You’ll Regret Charging Low Prices

June 16, 2021

If you are a hard worker, it doesn’t matter how much you charge; you will work diligently and get the job done. 

In my experience, prices don’t change work ethic. You will still bring the same quality and commitment to a project, even if you are under-charging. 

The only piece that changes is your attitude. Either the work or the client becomes a source of resentment. Resentment has a way of infecting the most trivial interactions negatively. I don’t know about you, but I don’t want to bring bitterness to anyone I work with – even if they aren’t paying a lot. 

So the question becomes if you are going to work just as hard on the lowest paying job, and you want to avoid filling a reservoir of resentment, should you ever charge low prices?

I would argue no. The only exception we make at The Sky Floor is non-profit or ministry work. But there is a different sort of payment for this kind of work. 

In the end, it is about knowing yourself. But if you are the kind of worker that people want to hire, you probably bring your best to every job no matter what the terms are, so use price as a filter to make sure you are well paid. Otherwise, you will work just as hard with too little reward. 

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In other words, the benefit you provide isn’t likely to change because of the price, so make sure you turn away those who undervalue that work by not paying the proper amount.