When Was the Last Time You Were Bored?

So, how do you create some margin for the next great idea?

Do you remember being a kid and whining to your parents, “I’m boooreed”? It felt like a constant refrain in a pre-smartphone, pre-internet era. 

Now boredom is a rare commodity. Suppose you feel the slightest pang of boredom coming on. In that case, you can scroll billions of images on Instagram or read endless articles about the latest Kardashian exploits and what it means for society as a whole. 

When was the last time you were bored?

We need boredom. Why? When we allow ourselves space from constant novelty, our brains are free to make new connections. In other words, we open ourselves to creativity. 

I worry that our constant flow of media, social feeds, and Netflix is wiping out a generation of creative energy. But it’s not too late. You can reclaim boredom as a tool for new ideas to spawn out of the depths of your heart and mind. 

So, how do you create some margin for the next great idea?

Let’s Get Bored:

  • Go on a walk once a week with no tech in hand; just a half an hour will do.
  • Turn off the podcast on the way to work. You can find out how who killed the victim tomorrow.  
  • One night a week, leave the television dark, even if you can’t fathom what else you will do instead. 
Free Worksheet

Before you talk to any agency, answer these 5 questions.

Most website projects go sideways because the foundational thinking never happened. This free worksheet surfaces what you actually need to know — before a dollar is spent.

Never Miss a Post

Get marketing insights and business strategy delivered to your inbox.

Related Reading

Share this article
LinkedIn
Threads
Facebook
X
Email
A man in a blazer and light blue shirt smiles at the camera, standing in front of an abstract watercolor background with beige and blue tones.

Written by Joel Miller

Joel is one half of The Sky Floor’s leap-day twin founding duo. He writes about marketing strategy, business operations, and the lessons learned from 15+ years of building digital partnerships.

KEEP READING

More from Our Ideas

If you enjoyed some bubbly on New Year's Eve, you could also relate to this additional lesson from wine ratings.
A flood of self-righteousness washes over you; what you are about to say is correct and accurate, and everyone should know. What do you do?
While there are all sorts of reasons employees grow grumpy over time, no thorn sticks out so far as the irrelevant job description. 

Thinking about your digital strategy?

If this resonated with you and you’re wondering how to apply these principles to your own organization, let’s talk.

>