The Hidden Lesson in the Macy’s Thanksgiving Day Parade Balloons

What can we learn from those giant balloons?

Do you watch the yearly Macy’s Thanksgiving Day Parade? We almost gave up on it because the network coverage is just one giant ad for their shows and personalities. But, pro tip, you can live stream on YouTube from a static position on the parade route, and it feels much more like being there. 

Now about those balloons: first things first, these balloons are enormous! “The balloons’ dimensions vary, but most are about five to six stories high and somewhere around 60 feet (18 meters) long and 30 feet (9 meters) wide. Each balloon needs around 90 handlers. In all, there are around 2,000 to 3,000 balloon handlers.” – How Stuff Works

Watching these balloons, it struck me how it takes a team to move them down the parade route. One person would be too small to manage; it takes the team. You have around 90 people holding onto these ropes; if one person drops theirs, it won’t make a massive difference for the others. But if everyone let go, the balloon would start crashing into buildings or float away. The team effect gives each person a relatively easy job. 

What areas do you need a team that you are currently going alone in? If you are on a team, is it adequately balanced for the “balloon” you handle? 

Takeaways:
Don’t let your project float away – build a team to make the work easier to manage. 

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A man in a blazer and light blue shirt smiles at the camera, standing in front of an abstract watercolor background with beige and blue tones.

Written by Joel Miller

Joel is one half of The Sky Floor’s leap-day twin founding duo. He writes about marketing strategy, business operations, and the lessons learned from 15+ years of building digital partnerships.

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