Moetion

Chicago and Northern Michigan

818-634-4364 | [email protected]

October 2025

PROJECT OVERVIEW

Moetion Technologies is positioned at the intersection of engineering expertise and innovation — helping clients bring new technologies and connected products to life. Your team’s work is highly technical and high-trust, with an impressive track record of delivering complex projects across industries from automotive to consumer to medical.

Your current marketing challenge is not one of credibility, but of discoverability. The right clients need to find you — and when they do, they need to quickly understand who you are, what you do, and why you’re the right partner.

This proposal outlines how The Sky Floor can help reposition your digital presence to drive qualified leads and support your growth goals.

Core Goals & Approach

Increase inbound inquiries and qualified bookings through the website
Clarify messaging and positioning — “Why hire Moetion Technologies?” within 10 seconds
Improve SEO visibility and on-page performance
Establish a professional paid search strategy
Create a content foundation for ongoing Subject Matter Expert (SME) thought leadership
Resolve Google identity issues (YouTube, address claim, Analytics, etc.)

Website Redesign & Redeployment

We’ll create a new WordPress website designed to convert high-value leads, while maintaining technical credibility and a professional polish that speaks to engineering clients.

Deliverables:

Homepage communicating value within the first 10 seconds
- R&D Services
- Product Development (IoT, Wireless Charging, Energy Systems)
- Test Automation
- Hybrid Staffing
  About + Services structure with subpages for:
Testimonials, leadership message, and past work features
Blog/Insights section for SME content
Clear and persuasive Contact and Consultation pages

Includes:

Strategy + wireframing session
Copy editing and SEO optimization of all content
Responsive development and testing
Deployment on your hosting provider

SEO + Content Strategy

Initial setup:

Technical SEO foundation (titles, meta descriptions, schema, indexing setup)
Keyword and competitor analysis
Plan for 6 months of content topics focused on thought leadership in product design, IoT systems, and hybrid engineering support

Optional ongoing support:

Monthly keyword tracking and optimization
SEO-driven content editing and posting

Paid Search (Google Ads) Management

We’ll develop and manage a Google Ads campaign built to generate qualified leads for project inquiries.

Deliverables:

Campaign structure design and setup
Conversion tracking setup via Google Tag Manager + Analytics
Ongoing management and reporting
Monthly reporting, optimization, and budget guidance

Initial ad strategy:

Focus on project-based engineering searches (e.g., “IoT product design partner,” “contract engineering for R&D,” “embedded systems consultant”) with an emphasis on cost per qualified lead and strategic long-term testing.

Google Business Identity + Support Setup

We’ll guide and execute the setup or reclamation of your Google business identity and ensure your organization’s digital ecosystem is unified across:

Google Business Profile
YouTube channel setup and branding
Google Analytics + Search Console
Verification and address claim

Project Timeline

The goal is to launch the redesigned site by early January, with paid search campaigns launching immediately after, ensuring data and traction ahead of February’s typical engineering budget cycle.

Decision & Kickoff (1 week – late October)

Finalize the partnership, align on goals, and begin onboarding with access and setup.

Decision & Kickoff (1 week – late October)

Discovery & Copy Workshop (2 weeks – early–mid November)

Clarify messaging, audiences, and SEO focus through collaborative working sessions.

Discovery & Copy Workshop (2 weeks – early–mid November)

Design & Wireframing (2–3 weeks – mid–late November)

Translate strategy into wireframes and visual layouts for key pages, ensuring clear flow and conversion paths.

Design & Wireframing (2–3 weeks – mid–late November)

Development & Build (4 weeks – December)

Build, integrate, and optimize the new WordPress site with SEO foundations and responsive performance.

Development & Build (4 weeks – December)

Launch & Testing (1 week – early January)

Conduct final quality assurance, deploy the live site, and verify analytics and conversion tracking.

Launch & Testing (1 week – early January)

PPC Launch & Optimization (ongoing from January)

Launch Google Ads campaigns, monitor performance, and refine targeting and copy to improve ROI.

PPC Launch & Optimization (ongoing from January)

Summary

We’ve worked with organizations large and small to transform their websites from static brochures into lead-generating engines. Our clients often say we become their marketing department — not just a vendor — because we stay curious, strategic, and results-driven.

You’ll work directly with us — the founders — from strategy through implementation, ensuring clarity, accountability, and creativity at every stage.

This project is about turning Moetion Technologies’ online presence into a growth engine — a clear, confident platform that helps potential clients quickly understand what you do, why it matters, and how to start a conversation. By combining strategic messaging, thoughtful design, SEO, and paid search, we’ll help you move from relying on referrals to being consistently discovered by the right companies at the right time.

About Us

The Sky Floor was founded in 2009 by Alan and Joel Miller with the purpose of creating original designs, custom websites and creative content for businesses and non-profits.

We have had the chance to work with a wide variety of Churches, non-profits and businesses. From Fortune 500 company Pitney-Bowes to local plumbers. We enjoy learning about different organizations and how they run.

We view every element of operating as marketing, as a chance to tell the story of why you do what you do.

Marketing is more than flyers or ads.

It is how your people interact with your customers. It is how your website is designed and functions. It is figuring out the best flow for your space.

In short it is caring about what you do.

We join your team to define and meet these goals.

Alan and Joel were featured on PBS in 2020 for being twins born on leap day
Joel appeared in background of HGTV show Hometown in 2020
Nationally published photographers (CCM Magazine)
Worked in uncredited internship on Vin Diesels film Triple X while in high school
Mixed a song, mastered albums for an indie hip-hop artist in OK with 498,000 youtube views
Toured with a band signed to a Universal Imprint for 5 weeks when we were 16
Production Assistants and in audience for Brian Wilson (Beach Boys) Smile DVD
On IMDB for camera assisting on a short film
Engineered and produced an album which charted in the top 10 on iTunes

Our Process

Web design is not just about what is trending or cool, it is a collaborative process of creating a welcoming, informative experience which conveys who you are.

Initial Concepts

Our unique approach begins with crafting 2-3 distinct live design concepts. Instead of static mockups, we believe in providing a tangible experience. This allows you to truly visualize the end product from the get-go.

Responsive Preview

In today’s multi-device world, responsiveness isn’t just a luxury; it’s a necessity. Our live designs will give you an immediate sense of how the website will adapt across different devices, ensuring a seamless user experience. While our initial designs aren’t 100% optimized for mobile, they will be 80%+ there to give a live feel for the website.

Refinement in Real-Time

The advantage of working live is twofold: It accelerates the feedback loop, and it streamlines the transition from design to development. Once we settle on a design, we’re already poised to leap into full-scale development without missing a beat.

Collaborative Content Crafting

Partnering with you, we’ll weave a compelling narrative that resonates with your brand values and objectives. While we need your subject matter knowledge to write the content, our combined expertise ensures that every word, image, and design element aligns perfectly with your vision and drives the intended outcomes.

Development Timeline

The typical duration of our development process is three months. However, the key to a successful and timely project lies in collaboration. An active feedback loop with you ensures that we remain aligned at every stage, resulting in a final product that truly reflects your vision and serves your business goals.

Rigorous Testing

Before your website sees the digital light of day, it undergoes meticulous testing. From cross-browser compatibility to mobile responsiveness, we ensure that the user experience is seamless, regardless of where or how users access it.

Launch: Seamless Transition

Our launch process is designed for minimal disruption. With careful planning and execution, we ensure that transitioning your new website to a live environment is smooth and hassle-free.

Monitoring & Immediate Action

The initial days post-launch are crucial. We closely monitor the website’s performance and user interactions, ready to address any unexpected challenges or opportunities that may arise.

Any maintenance plans start after your post launch support.

We create websites that are:

Visually Engaging – Inspiring visitors at first glance with a design that “pops.”
Searchable & Organized – Structured for easy discovery by theme, topic, or keyword.
Scalable – Built to handle hundreds of story submissions over time.
Empowering – Simple backend tools and training to give your team control.
Personalized – A small, accountable team ensures direct communication and quick delivery.

Project Investment

Prices are for the entire project and are fixed. We try to offer the maximum value for the contract. We believe this allows us to work as collaborative team members and reduces your risk in taking on an independent contractor. Payment terms for the project are 50% on signing and 50% upon completion unless otherwise stated.

Optional monthly maintenance agreements start with a 3 month contract and then go month to month with a 15 day cancel notice. At the end of the 3 months, we evaluate the service level to make sure we are providing value.

$ 8,500

A focused redesign to modernize Moetion’s website and clarify your core message — the essential foundation for lead generation and credibility.
Website redesign & deployment (up to 8 pages)
Copy refinement to clarify “why hire Moetion Technologies”
Core SEO optimization (structure, metadata, schema)
Google Business & Analytics setup
Responsive, performance-tested build
Launch support and internal handoff
Analytics Installed and Tested
2 Weeks Post Launch Support

$ 12,500

A complete digital foundation for growth — combining messaging strategy, SEO, and paid search setup for measurable results.
Includes everything in Essentials, plus:
Up to 12 pages
Discovery & copy workshop to shape your brand story
SEO keyword & competitor analysis
SME content/blog structure and topic plan
Google Ads campaign setup and tracking
Post-launch performance tuning session
Analytics Installed and Tested

After Launch

$ 1,500 /month

or Moetion’s long-term success, we’ll continue as your on-call marketing partner — optimizing traffic, content, and conversion performance.
Monthly SEO tracking and adjustments
Google Ads management (up to $2K ad spend)
Blog/article ideation, publishing & optimization (1–2 per month)
Website updates and technical support (up to 3 hours/month)
Quarterly strategy + performance review

Payment Schedule

Project Start

50% Down

Project Completion

50% Final Payment

Monthly Engagement

Billed at outset of each month

Superlatives

Rated 4.8 out of 5

We have a 4.8 on Google with 29 reviews and counting.

The brains and talent behind The Sky Floor are two of the most incredible developers I’ve ever had the pleasure of working with. Joel and Alan are brilliant, kind, and they care so much about the work they do and the clients they serve. | would recommend The Sky Floor to absolutely everyone!

It has been a joy working with The Sky Floor! These are some very smart and humble guys that know what they are doing. They helped us create a fast, beautiful and easy to update site that was exactly what we were looking for. My favorite thing about working with The Sky Floor is their responsiveness and willingness to help solve problems. You won't be disappointed!

The Sky Floor has been instrumental in the creation, implementation, and maintenance of our website and numerous marketing projects. Everything they have done for us is top-notch.

Big fan of this company. Super-quick with quotes/estimates, and really solid dudes that run the place. Highly recommend for any of your graphic design or website needs!

The Sky Floor is excellent! They do a great job with all components of campaigns, web development/design, and digital marketing. I can't stress how much I have learned from them and been able to implement into my work. I look at them as partners more than consultants and that is one of the best signs of working with someone outside of your company.

I have only high praises for the team at Sky Floor! From the start, they strived to understand the scope and scale of our project. I would not hesitate to use their services again... actually, I look forward to next time!

I have worked with The Sky Floor on four websites revamps now and I have nothing but good things to say about this company. Their design is far superior to most and I have received nothing but high compliments on each of the websites they have done for me.

The Sky Floor has provided us with the most positive experience our organization has had in the last 8 years of working with website development and maintenance companies. They do exceptional work. I have found them to be honest, collaborative, careful in their execution, have high integrity, and are very relational.

The Sky Floor are creative and worked very hard to build a custom website that was fresh and would remain fresh in this rapidly changing web marketing environment. I get many compliments on the website!

The guys at The Sky Floor are rockstars! We had one face-to-face meeting at a hotel by SFO to accommodate our CEO's travel schedule (Thanks Joel, for doing a one day trip from Chicago to SF and back to Chicago that night.), we did a few hours of brainstorming and then they were off and running.It's great to have Silicon Valley development skills without the attitude that often comes with it.

Terms And Conditions

Some simple terms and conditions that go along with the acceptance of this proposal.
We don’t think web projects need complex contracts. Please let us know if you have any questions!

Warranties by The Sky Floor

The Sky Floor represents and warrants to Client that it has the experience and ability to perform the services required by this Agreement; that it will perform said services in a professional and competent manner; that it has the power to enter into and perform this Agreement. However, the Client will not determine or exercise control as to general procedures, formats or sub-contracting necessary to have these services meet Client’s satisfaction.

Completion Date (When Required)

The Sky Floor, LLC and the Client must work together to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the Web Design Project no later than 28 days after Client has submitted all necessary materials.

Confidentiality

In the course of the Collaboration under this Agreement, a Party (“Receiving Party”) may learn about or come into possession of “Confidential Information” (as defined below) about the other Party or its affiliated organizations or individuals (“Disclosing Party”). The Sky Floor and Client agree not to disclose any Confidential Information and promise to take all reasonable precautions to prevent its unauthorized dissemination, both during the term of this Agreement and thereafter. The Receiving Party agrees to limit disclosure of any Confidential Information to only those employees and agents of The Sky Floor or Client who have a need to know the information. The Receiving Party also agrees not to use any Confidential Information for its own benefit or for the benefit of anyone other than the Disclosing Party. The Parties acknowledge that all Confidential Information is and remains the property of its owner and that no license or rights in the Confidential Information has been or is granted under this Agreement. Receiving Party agrees to return all Confidential Information to the Disclosing Party upon request. For purposes of this Agreement, “Confidential Information” includes, but is not limited to, all information relating to business plans, financial data and budgets, funding, donors, personnel data, employee compensation and benefits information, trade secrets, details of contracts, pricing policies, operational methods, and marketing or public relations plans or strategies related to the business or affairs of The Sky Floor, Client and/or their affiliated organizations or individuals. “Confidential Information” also means any information that derives economic value from not being known to the general public or to others who could obtain economic value from its disclosure or use, which the owner takes reasonable efforts to protect the secrecy of, and any information that could be embarrassing or detrimental to the owner if disclosed publicly.

Governance

This agreement shall be governed by and construed in accordance with the laws of the State of Michigan. Any litigation pertaining to this agreement shall be filed and heard only in either a state or federal court located in Michigan and each party here to hereby submits to the personal jurisdiction of any such court.

Copyrights and Trademarks

The Client unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to The Sky Floor, LLC for inclusion in the Web Design Project are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify The Sky Floor, LLC and its subcontractors from any liability.

Project Copyright

The client will be provided with source code for web sites developed, and will retain the right to use and modify the source code for their own purposes. Unless otherwise agreed in writing, clients will not have the right to re-sell any web site product developed by The Sky Floor, LLC, or use the source code provided as the basis for development of future products for anything other than the client’s own use.

Timely Payments

Final payment shall be due, upon Client’s acceptance of the deliverable.

Payments are 50% at signing, 50% upon completion unless otherwise noted. In order for The Sky Floor, LLC to remain in business, payments must be made promptly. If an amount remains delinquent 30 days after its due date, an additional 1.5% penalty will be added for each month of delinquency.

Acceptance of Proposal

Fill out the form, select the options from the proposal you would like to book and press the button. You will be emailed a date stamped copy of the submission.

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