Ion 2025-26 - The Sky Floor

Chicago and Northern Michigan

818-634-4364 | [email protected]

Ion Exhibits

August 2025

Project Description

Maintenance, Google Ads, and SEO

The management of Google Ads to increase visibility of key initiatives and site content. Evaluate Ion Exhibits web presence and provide suggested improvements to SERP and Organic results. The overall goal is to increase traffic to Ion’s website, via Paid and Organic channels.

Ads Management

Evaluate past ads and create a strategy for use of Google Ads to drive traffic and conversions. Evaluate current account settings, create new campaigns, ad groups and targets for account. Set up new campaigns and optimize for much lower CPC and Cost per Conversion.

Working together with Ion to generate ads for specific pages and landing pages.

The goal is to start small and local. We will build a strategy through experimentation and then roll it out with more spend and reach as we hit metrics that show we are reaching a prime value point.

Ads management comes with a monthly report and a once a month meeting for review, explaining and training.

Higher monthly service levels have more active management account-wide per month.

SEO Evaluation & Content

Evaluate and suggest updates to key areas of website to position for best Organic search results. We are suggesting simply creating a report and evaluation with the highest level action steps.

Content supports both brand authority and sales enablement. Whether through blog posts, landing pages, or marketing materials, we help shape and execute a strategic content plan.

Included in monthly support:

Content planning aligned to audience segments and goals
Blog post drafts, revisions, or content ghostwriting
Landing page structure and messaging guidance
Assistance with visuals, tone, and storytelling strategy
Support for AI content workflows with human review and refinement

Analytics

Set up Goals for use in Ads as Conversions. Set up Audiences for use in Ads. Create website visitor data to create Similar Audience targeting.

Analytics is invaluable for tracking how Organic search, Ads, and other channels are bringing traffic to the website and if overall traffic Acquisition is increasing or decreasing. Knowing is half the battle when trying to increase digital presence. You cannot improve upon what you do not know!

Our goal would be to get into a rhythm of reporting. At the basic level, we send the report to you. At the Comprehensive level, we will create a more in-depth report with action items each month that we will also execute.

Website Support & Technical Maintenance

We ensure the site remains fast, functional, and up-to-date—while helping you quickly adapt when new needs or opportunities arise.

Included in monthly support:

Plugin updates, security monitoring, uptime checks
Troubleshooting errors and providing technical fixes
Web content updates and UX improvements
Elementor editing help and best practice guidance
Hosting or domain support as needed
Monitoring tools to flag broken layouts or styling issues

Flexible

This proposal is not a rigid scope—it’s a starting point for collaboration. We expect to shift our focus month to month as your team’s priorities evolve. If traffic dips, we focus on fixes. If a campaign launches, we move fast on creative. If a new initiative arises, we reprioritize. We’re here to be responsive and strategic.

About Us

The Sky Floor was founded in 2009 by Alan and Joel Miller with the purpose of creating original designs, custom websites and creative content for businesses and non-profits.

We have had the chance to work with a wide variety of Churches, non-profits and businesses. From Fortune 500 company Pitney-Bowes to local plumbers. We enjoy learning about different organizations and how they run.

We view every element of operating as marketing, as a chance to tell the story of why you do what you do.

Marketing is more than flyers or ads.

It is how your people interact with your customers. It is how your website is designed and functions. It is figuring out the best flow for your space.

In short it is caring about what you do.

We join your team to define and meet these goals.

Alan and Joel were featured on PBS in 2020 for being twins born on leap day
Joel appeared in background of HGTV show Hometown in 2020
Nationally published photographers (CCM Magazine)
Worked in uncredited internship on Vin Diesels film Triple X while in high school
Mixed a song, mastered albums for an indie hip-hop artist in OK with 498,000 youtube views
Toured with a band for 5 weeks when we were 16
Production Assistants and in audience for Brian Wilson (Beach Boys) Smile DVD
On IMDB for camera assisting on a short film
Engineered and produced an album which charted in the top 10 on iTunes

Our Team

At The Sky Floor there are no sales people. You collaborate directly with your designers and developers. This means you get a consistent approach and realistic expectations. We have different roles but collaborate within our strengths and weaknesses. A two person team dedicated to quality and creativity.

Alan Miller

Position : Designer / Developer
Experience : 18 years

Alan started creating websites for clients when Flash was still alive and kicking.

He is well versed in coding PHP, html, CSS, Javascript. Alan has worked extensively in Craft, Expression Engine, Monk, Drupal, WordPress and Magento, among others.

Design is just as important to him as good code. He enjoys the challenge of creating user friendly designs that function beautifully.

“Design isn’t just how it looks, it is how it works.”

Joel Miller

Position : Project Manager / Design / Marketing
Experience : 14 years

Joel handles most of the communication and scheduling. He also works on designing, WordPress, eCommerce and marketing efforts including Adwords and Analytics. The Sky Floor also offers video and audio production.

Joel has 15 years experience creating original video and audio content on The Sky Floor’s studio equipment. He is proficient in Avid Media Composer, Pro Tools and Final Cut Pro.

“It is not just where you end up, how you get there that matters.”

Hover images for details.

Pricing

Prices are for the project and are fixed. We try to offer the maximum value for the contract. We believe this allows us to work as collaborative team members and reduces your risk in taking on an independent contractor. Payment is issued at the beginning of each month.

$ 1,000 / month

Maintain Website
Up to 4 Content and maintenance updates
Ongoing tweaking of SEO and Analytics Set Up
Basic Analytics Reporting
Ads monitoring and tweaking with reporting
Responsive Security Updates
72 hr or less turnaround for most tasks
1 meeting a month

$ 1,750 / month

Maintain Website
Up to 6 Content and maintenance updates
Ongoing tweaking of SEO and Analytics Set Up
Analytics Reporting
Ads monitoring and tweaking with reporting
Create up to 2 New Campaign and Accompanying Ads per Month
Responsive Security Updates
Complete Content Strategy Outlines per Quarter with Headlines, Outlines, and SEO
48 hr or less turnaround for most tasks
1 meeting a month

$ 2,500 / month

Maintain Website
Ongoing redesign of key elements
Up to 1 A/B split test a month
Up to 10 Content and maintenance updates
Active Ongoing tweaking of SEO and Analytics Set Up
Active SEO Content Strategy including generation of ideas and posts using 3-2-1 Plan
Analytics Reporting
Ads monitoring and tweaking with reporting
Create up to 3 new campaigns a month and tie in with A/B Testing
Responsive Security Updates
Social posting configuration and monitoring
36 hr or less turnaround for most tasks
Meetings as needed (no restrictions)

Superlatives

 4.8/5

We have a 4.8 on Google with 31 reviews and counting.

The brains and talent behind The Sky Floor are two of the most incredible developers I’ve ever had the pleasure of working with. Joel and Alan are brilliant, kind, and they care so much about the work they do and the clients they serve. | would recommend The Sky Floor to absolutely everyone!

It has been a joy working with The Sky Floor! These are some very smart and humble guys that know what they are doing. They helped us create a fast, beautiful and easy to update site that was exactly what we were looking for. My favorite thing about working with The Sky Floor is their responsiveness and willingness to help solve problems. You won't be disappointed!

The Sky Floor has been instrumental in the creation, implementation, and maintenance of our website and numerous marketing projects. Everything they have done for us is top-notch.

Big fan of this company. Super-quick with quotes/estimates, and really solid dudes that run the place. Highly recommend for any of your graphic design or website needs!

The Sky Floor is excellent! They do a great job with all components of campaigns, web development/design, and digital marketing. I can't stress how much I have learned from them and been able to implement into my work. I look at them as partners more than consultants and that is one of the best signs of working with someone outside of your company.

I have only high praises for the team at Sky Floor! From the start, they strived to understand the scope and scale of our project. I would not hesitate to use their services again... actually, I look forward to next time!

I have worked with The Sky Floor on four websites revamps now and I have nothing but good things to say about this company. Their design is far superior to most and I have received nothing but high compliments on each of the websites they have done for me.

The Sky Floor has provided us with the most positive experience our organization has had in the last 8 years of working with website development and maintenance companies. They do exceptional work. I have found them to be honest, collaborative, careful in their execution, have high integrity, and are very relational.

The Sky Floor are creative and worked very hard to build a custom website that was fresh and would remain fresh in this rapidly changing web marketing environment. I get many compliments on the website!

The guys at The Sky Floor are rockstars! We had one face-to-face meeting at a hotel by SFO to accommodate our CEO's travel schedule (Thanks Joel, for doing a one day trip from Chicago to SF and back to Chicago that night.), we did a few hours of brainstorming and then they were off and running.It's great to have Silicon Valley development skills without the attitude that often comes with it.

Terms And Conditions

Some simple terms and conditions that go along with the acceptance of this proposal.
We don’t think web projects need complex contracts. Please let us know if you have any questions!

Warranties by The Sky Floor

The Sky Floor represents and warrants to Client that it has the experience and ability to perform the services required by this Agreement; that it will perform said services in a professional and competent manner; that it has the power to enter into and perform this Agreement. However, the Client will not determine or exercise control as to general procedures, formats or sub-contracting necessary to have these services meet Client’s satisfaction.

Completion Date (When Required)

The Sky Floor, LLC and the Client must work together to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the Web Design Project no later than 28 days after Client has submitted all necessary materials.

Confidentiality

In the course of the Collaboration under this Agreement, a Party (“Receiving Party”) may learn about or come into possession of “Confidential Information” (as defined below) about the other Party or its affiliated organizations or individuals (“Disclosing Party”). The Sky Floor and Client agree not to disclose any Confidential Information and promise to take all reasonable precautions to prevent its unauthorized dissemination, both during the term of this Agreement and thereafter. The Receiving Party agrees to limit disclosure of any Confidential Information to only those employees and agents of The Sky Floor or Client who have a need to know the information. The Receiving Party also agrees not to use any Confidential Information for its own benefit or for the benefit of anyone other than the Disclosing Party. The Parties acknowledge that all Confidential Information is and remains the property of its owner and that no license or rights in the Confidential Information has been or is granted under this Agreement. Receiving Party agrees to return all Confidential Information to the Disclosing Party upon request. For purposes of this Agreement, “Confidential Information” includes, but is not limited to, all information relating to business plans, financial data and budgets, funding, donors, personnel data, employee compensation and benefits information, trade secrets, details of contracts, pricing policies, operational methods, and marketing or public relations plans or strategies related to the business or affairs of The Sky Floor, Client and/or their affiliated organizations or individuals. “Confidential Information” also means any information that derives economic value from not being known to the general public or to others who could obtain economic value from its disclosure or use, which the owner takes reasonable efforts to protect the secrecy of, and any information that could be embarrassing or detrimental to the owner if disclosed publicly.

Governance

This agreement shall be governed by and construed in accordance with the laws of the State of Michigan. Any litigation pertaining to this agreement shall be filed and heard only in either a state or federal court located in Michigan and each party here to hereby submits to the personal jurisdiction of any such court.

Copyrights and Trademarks

The Client unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to The Sky Floor, LLC for inclusion in the Web Design Project are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify The Sky Floor, LLC and its subcontractors from any liability.

Project Copyright

The client will be provided with source code for web sites developed, and will retain the right to use and modify the source code for their own purposes. Unless otherwise agreed in writing, clients will not have the right to re-sell any web site product developed by The Sky Floor, LLC, or use the source code provided as the basis for development of future products for anything other than the client’s own use.

Timely Payments

Final payment shall be due, upon Client’s acceptance of the deliverable.

Payments are 50% at signing, 50% upon completion unless otherwise noted. In order for The Sky Floor, LLC to remain in business, payments must be made promptly. If an amount remains delinquent 30 days after its due date, an additional 1.5% penalty will be added for each month of delinquency.

Acceptance of Proposal

Fill out the form, select the options from the proposal you would like to book and press the button. You will be emailed a date stamped copy of the submission.