PROPOSAL
Church Investors Fund — SEO Foundations
Church Investors Fund is already showing up in organic search — and that’s worth paying attention to. This proposal outlines a focused first phase: establishing a reliable baseline of search performance before committing to any ongoing SEO work.
The goal here is clarity. Once we can see what’s actually happening, every decision after it gets easier — and every dollar gets spent smarter.
OVERVIEW
Early Visibility, No Baseline Yet
Church Investors Fund is already seeing early signs of organic visibility — appearing in search results for terms like church financing and generating inbound interest.
That’s a genuinely good sign. But right now, that visibility is anecdotal, unmeasured, and not yet aligned with a defined strategy. We know it’s happening because someone noticed — not because anything is tracking it.
Why a Baseline Comes First
Search today is highly personalized and increasingly shaped by AI-generated results. Two people searching the same term can see completely different pages. Without a baseline, it isn’t possible to determine what is actually working, where the real opportunities are, or whether future efforts are effective.
This phase is focused on one thing: clarity before action.
Anecdotal
What we know about current visibility is based on individual experience — someone searched, someone found the site. It hasn’t been observed systematically, so we can’t tell how often it really happens.
Unmeasured
There’s no tracking in place to capture how much search traffic is arriving, which terms drive it, or what visitors do once they land. The data simply isn’t being collected yet.
Not Yet Strategic
Current visibility isn’t tied to a defined plan. Without a baseline, there’s no way to direct effort toward the terms, pages, and audiences that actually move the needle.
PHASE 1
Scope of Work
1. Measurement Setup
Establish the core tracking systems that capture real search performance data: Google Analytics 4 for traffic and engagement, Google Search Console for search visibility and keyword data, conversion tracking for form fills and key actions, and a lightweight reporting dashboard.
Outcome: Clear visibility into how users are finding and interacting with the site.
2. Current Visibility Analysis
Understand how Church Investors Fund is currently appearing in search: keyword impressions and rankings, click-through behavior, high-performing vs underperforming queries, and branded vs non-branded traffic. Special attention to church financing, church loans, church building funding, and variants that may or may not align with Baptist-specific positioning.
Outcome: Clarity on whether current visibility is consistent or situational.
3. Audience Alignment Review
Evaluate whether search visibility is reaching the right audience: broad vs qualified traffic, denominational relevance (Baptist-specific vs general church searches), and intent-mismatch opportunities.
Outcome: Identification of where visibility may be attracting the wrong audience — or missing the right one.
4. Technical SEO Snapshot
A quick audit of foundational site health: indexing and crawlability, page structure and metadata, site performance basics, and any key technical blockers.
Outcome: Identification of any issues that could limit search performance.
5. Opportunity Mapping
Translate the findings into clear next steps: priority keyword opportunities, content gaps, structural improvements, and quick wins vs longer-term plays.
Outcome: A focused roadmap for future SEO efforts — without committing to execution yet.
the approach
Measured, Low-Risk, and Data-First
This phase is intentionally measured and low-risk. Rather than jumping straight into ongoing SEO work, we take three deliberate steps:
1. Establish a baseline. Get real measurement in place so performance can be observed, not guessed at.
2. Understand what is actually happening. Read the data for patterns — not just a single snapshot.
3. Identify where effort will produce meaningful results. Separate the quick wins from the longer-term plays.
This ensures any future investment is strategic, measurable, and aligned with the right audience. Nothing gets committed until the picture is clear.
What You'll Receive
At the end of Phase 1, Church Investors Fund receives:
- An SEO Foundations Report — clear and non-technical
- A keyword and visibility summary
- Audience alignment insights
- Technical findings and recommendations
- A prioritized opportunity roadmap
The work runs over 4–6 weeks, which allows for proper data collection, genuine pattern recognition rather than a one-time snapshot, and informed recommendations.
Investment
Phase 1 is a single, fixed-scope engagement — no tiers, no upsell. Pricing reflects the depth of analysis and the size of the site.
Phase 1
SEO Foundations
$1,500
The complete Phase 1 scope: measurement setup, current visibility analysis, audience alignment review, technical SEO snapshot, and opportunity mapping — delivered as a clear, non-technical SEO Foundations Report with a prioritized roadmap.
Estimated timeline: 4–6 weeks, primarily for measurement
Superlatives
Terms And Conditions
We don’t think web projects need complex contracts. Please let us know if you have any questions!
Warranties by The Sky Floor
The Sky Floor represents and warrants to Client that it has the experience and ability to perform the services required by this Agreement; that it will perform said services in a professional and competent manner; that it has the power to enter into and perform this Agreement. However, the Client will not determine or exercise control as to general procedures, formats or sub-contracting necessary to have these services meet Client’s satisfaction.
Completion Date (When Required)
The Sky Floor, LLC and the Client must work together to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the Web Design Project no later than 28 days after Client has submitted all necessary materials.
Confidentiality
In the course of the Collaboration under this Agreement, a Party (“Receiving Party”) may learn about or come into possession of “Confidential Information” (as defined below) about the other Party or its affiliated organizations or individuals (“Disclosing Party”). The Sky Floor and Client agree not to disclose any Confidential Information and promise to take all reasonable precautions to prevent its unauthorized dissemination, both during the term of this Agreement and thereafter. The Receiving Party agrees to limit disclosure of any Confidential Information to only those employees and agents of The Sky Floor or Client who have a need to know the information. The Receiving Party also agrees not to use any Confidential Information for its own benefit or for the benefit of anyone other than the Disclosing Party. The Parties acknowledge that all Confidential Information is and remains the property of its owner and that no license or rights in the Confidential Information has been or is granted under this Agreement. Receiving Party agrees to return all Confidential Information to the Disclosing Party upon request. For purposes of this Agreement, “Confidential Information” includes, but is not limited to, all information relating to business plans, financial data and budgets, funding, donors, personnel data, employee compensation and benefits information, trade secrets, details of contracts, pricing policies, operational methods, and marketing or public relations plans or strategies related to the business or affairs of The Sky Floor, Client and/or their affiliated organizations or individuals. “Confidential Information” also means any information that derives economic value from not being known to the general public or to others who could obtain economic value from its disclosure or use, which the owner takes reasonable efforts to protect the secrecy of, and any information that could be embarrassing or detrimental to the owner if disclosed publicly.
Governance
This agreement shall be governed by and construed in accordance with the laws of the State of Michigan. Any litigation pertaining to this agreement shall be filed and heard only in either a state or federal court located in Michigan and each party here to hereby submits to the personal jurisdiction of any such court.
Copyrights and Trademarks
The Client unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to The Sky Floor, LLC for inclusion in the Web Design Project are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify The Sky Floor, LLC and its subcontractors from any liability.
Project Copyright
The client will be provided with source code for web sites developed, and will retain the right to use and modify the source code for their own purposes. Unless otherwise agreed in writing, clients will not have the right to re-sell any web site product developed by The Sky Floor, LLC, or use the source code provided as the basis for development of future products for anything other than the client’s own use.
Timely Payments
Final payment shall be due, upon Client’s acceptance of the deliverable.
Payments are 50% at signing, 50% upon completion unless otherwise noted. In order for The Sky Floor, LLC to remain in business, payments must be made promptly. If an amount remains delinquent 30 days after its due date, an additional 1.5% penalty will be added for each month of delinquency.
Next Step
Begin Phase 1: SEO Foundations. Once the work is complete, we’ll review the findings together and decide if and how to proceed with implementation — there is no obligation beyond this phase.
To get started, we just need an eSigned proposal below.