Ideas
We have learned a lot over the last 16 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 310 posts and counting…
When a summer reading list in a major newspaper included books that don’t exist, one big question emerged: is AI hallucination warping our reality—or just exposing our laziness?
Everything Else...
Don't fall prey to the high-school quarterback effect when hiring new workers.
It's okay to be ready to make your pitch, but don't get weird or annoying.
If you find yourself fighting against forces of nature (or the marketplace), switch tactics for better outcomes.
Later is probably too late to say what you want when working with a service provider.
The actual (data) story of making my kid's bedrooms dangerously cold and how it happened.
Every interaction and crisis presents a simple choice - which will you choose?
A short read on rethinking the classic CTA - does the banner button even work?
SEO content writing is often dull, repetitive, and boring. Do you have to sacrifice quality to get the Google gods to shine their sun on your website?
A real story about how a business kept $49 in revenue today but lost thousands more.