My neighbor ends every text with "eat more eggs" and it might the marketing lesson you need today.
Ideas
We have learned a lot over the last 17 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 313 posts and counting…
Everything Else...
Exposed: A Look at a Private Email About Cheap Website Pricing
Read an email exchange as it happened with a potential client. Even though we were 5x the price, they ended up booking us.
It’s Too Late to Apologize (Actually, That is Absolutely Wrong!)
What is the point of saying sorry, even when it won't change anything?
The Fascinating Thing About Baking Pans
Some tools are foundational and unlock near-infinite potential.
Another Reason to Avoid Wix and Squarespace: Meaningless Image Paths
Your images may show up in image searches, but once someone clicks the picture, they won't be able to tell it came from your site.
A Powerful Technique: How to Say Yes, When the Answer is No
A pessimistic zeitgeist will hurt you in the long run, even if you are being honest when you say no.
Do you ever really finish a project?
Everyone wants wrapping paper and a nice bow on top, but is "finished" attainable?
Stop! Fix Problems As Soon As You Can, It Only Gets Worse
A recent real story highlights how delaying a fix today could have repercussions for years.
In Puzzles, Business, and Life, Start with the Edges
The tried and true puzzle edges-first strategy holds a simple lesson for our lives and work.
How to Capture A Yes or No (And Other Tips for Prospects)
When a prospect is wavering, how can you push them to a definitive answer? Also, we offer a couple of other little tips for communicating with prospects.
How to Handle the Prospect that Goes Totally Silent
An inevitable reality of the sales process is potential customers who go radio silent. How can you re-engage?
Getting Into Trouble Can Be Scary, But Can it Unlock Growth?
Don't try to get into trouble! That much is a given. But trouble will come; what will you do when it does? And how badly should you try to avoid it?