Ideas

We have learned a lot over the last 17 years in this business and we want to share that knowledge with you! 
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Here is the Brutal Truth: You Can’t Make Everyone Happy with Your Product

Which Apple TV remote is the absolute worst of all time?

Happy New Year, How Wine Reviews Exposed One More Useful Lesson

If you enjoyed some bubbly on New Year's Eve, you could also relate to this additional lesson from wine ratings.

Businesses, Why Your Awesome Branded Shipping Should Take a Break

Has this happened to you over Christmas?

More Fun with Words: If It Is Broken, Update It

More thinking through our words and how they impact what we communicate in subtle ways.

The A/B Split Test Prize, Which of These Won? Simple Images or Fancy Icons

We have had the chance to split-test a lot of website elements. Who won when we put images or icons against each other in a no holds barred cage match?

The Tale of the No-Good, Horrible Falling Cup Saucer

Have you ever had a win that was a loss that was still a win?

Why You Should Leave Your Hopeless Shared WordPress Hosting Now

Hosting impacts everything on your website in myriad ways, is your shared hosting plan holding you back?

Try this Simple Trick for Writing Complex Ideas Clearly

When writing, you can save yourself time using this technique.

Wine Ratings Day Two: How Past Ratings Influence Future Thinking

What impact do past ratings have on future perception?

Wine App Ratings: Confusing Data that Teaches a Valuable Lesson

Have you ever noticed that your data doesn't always make sense? After rating 700 wines, lessons emerged that helps understand people-driven data.

The Hidden Lesson in the Macy’s Thanksgiving Day Parade Balloons

What can we learn from those giant balloons?

How to Use the Marvelous Hack of Being Grateful

Gratitude isn't just for Thanksgiving - it is a powerful hack for improving your personal and work life.