the sky floor

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We have learned a lot over the last 15 years in this business and we want to share that knowledge with you! 
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“Scabies is an itchy skin condition caused by a tiny burrowing mite called Sarcoptes scabiei. Intense itching occurs in the area where the mite burrows. The urge to scratch may be especially strong at night. The eight-legged mite that causes Scabies in humans is microscopic. The female mite burrows just beneath your skin and makes […]
Start your new website build on solid footing with these three ways to kick off your project right.  1. Pick a Style We highly recommend getting a custom-designed website made for you, but knowing your style ahead of time will save headaches in the design phase. You don’t have to know what to call your […]
What Does “The Sky Floor” Mean Anyway?
No, we aren’t a flooring company (despite what this guy on LinkedIn thought). We also don’t do skydiving, hot air balloon rides, or really anything that will put you in the sky. So why “The Sky Floor?” We had three essential criteria: Unique and memorable Not overly industry-specific (can handle pivots) A story to tell […]
Here’s My Secret Sauce for Success in Live Chat/Comments
YouTube and Facebook live chats can be hard to engage with successfully in a repeatable way. Here are some tips and tricks to help you become a successful and engaging moderator.  Ask Open-Ended Questions On live-chat, it is super tempting to make a lot of statements, but the reality is, people are much less likely […]
I can’t pass the candle aisle at Target without stopping to check a few out. I just can’t – it’s impossible. Don’t even let me near the cologne or perfume section. If you are wearing a scent that I love, chances are I will ask you which one it is. Scent affects 75% of our […]
This post marks the 32nd consecutive blog post we have published on our website in 32 business days. How is it working? Are people reading it? Does a blogging strategy work, and is it worth the effort? From my first post on January 18th until February 28th, we saw a 55% increase in traffic to […]
If you need marketing, a website, or a brand strategy, chances are you are going to hire an agency. Here are mistakes you can avoid for a better experience. P.S. If you Google mistakes made when hiring an agency, you won’t find these.  Not Meeting the Real Production Team When you reach out to hire […]
Give a client an inch, and they will take a mile. You have no doubt heard this warning.  You don’t want to be the person getting ‘taken.’ So you play it close to the vest, or you outright draw boundaries so firm no one could ever breakthrough. But are you offering excellent customer service? Customer […]
Perhaps you decided that 2021 is the year you quit your day job and go all-in on your side hustle. Maybe you decided that your business needs a new website. Or, if you work with internal or external clients, they approached you for a new project recently. “Why now?” “Why Now?” is intrinsically powerful. It […]