Ideas
We have learned a lot over the last 15 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 308 posts and counting…
We all want to use social media more than we are, but how do you get started when all your favorite accounts look perfect?
Everything Else...
Custom web design may be dying, but the ingenuity that drives a great brand forward will always be invaluable.
If you see a consistent problem in your target market, find ways to add value. It is this kind of value that allows you to charge more and sell effectively without sales gimmicks.
The best marketing a church can have is to live out its mission. But not because it is the best marketing. Why we do what we do matters so much.
By all means, if you get a flat tire, fix it - the car won't run well without that. But don't sit on the side of the road, tweaking the exact angle of your review mirror when you could've already arrived.
Maybe I'm the only one who can't stand corporate April Fools pranks.
Here are the top 5 lessons I learned from Apple Retail. Plus a bonus tale from retail!
The beautiful thing is, you don't have to guess which ideas will work. You can test it! Thanks to technology by Google and others, you can throw your ideas into the tank and see if they sink or swim. Honest, hard-data-driven feedback.
“There’s a plugin for that!” WordPress has over 58,000 available plugins at the time of writing. You don’t need all 58,000 for your website (hopefully)! But how many is too many? A Brief History In 2011 WordPress had a reported 13% market share of all websites. In 2019 that percentage hit 40%! As the platform has grown and […]
The 1963 movie McLintock starring John Wayne is a Comedic Western with some of my favorite lines in an old western movie. One exchange always sticks out to me the most. Devlin has just walked up to McLintock (Wayne) to ask for a job. When a passerby starts chuckling at him for ‘begging’ for the […]
Hdfnlwaulbjbafvabvldfabvalthemainpointnlarlihaglnlresurdtsnlungr! Did you find the main point in the jumble above? What if I highlight it – Hdfnlwaulbjbafvabvldfabvalthemainpointnlarlihaglnlresurdtsnlungr! Putting “the main point” in bold does help, but it’s still hard to read. How about now? The Main Point Exhale. Now that you can read it clearly. No hunting for the big idea. Is your website missing […]
This March 2021, we are giving away a Series 6 Apple Watch via our website. But do Giveaways work? Learn from our marketing efforts.
Here are three website behaviors that you should definitely avoid.
Let’s abolish the phrase work/life balance. I am not advocating that we don’t need personal time away from work but that they aren’t genuinely separate things. (Sorry for the double/triple negative!) Let me explain. Work/life balance seems to imply that your work and your life are separate entities – and maybe they are. But should they […]
Take back 1 day a week with “No Call Thursdays”, an Initiative by The Sky Floor. “No Call Thursdays” invites client facing workers to take a day for deep work CHICAGO, IL, USA, March 17, 2021 /EINPresswire.com/ — The Sky Floor, a full-service web design and development business, announces a new initiative to take back one […]