Ideas
We have learned a lot over the last 15 years in this business and we want to share that knowledge with you!
Put on your reading glasses, there are 308 posts and counting…
We all want to use social media more than we are, but how do you get started when all your favorite accounts look perfect?
Everything Else...
Project managers are at their worst when they act like babysitters - constantly checking in but never offering any helpful information, feedback, or guidance.
It doesn't matter what you are endeavoring to do; there will be hard work to do. It is just a fact of life.
Apps still capture our attention when we think of mobile phone-sized marketing efforts. But it isn't that easy.
How could a few cents of fabric and beans become such a crazy marketplace?
The dangerous assumption is that social media is a "free" way to get followers. But that isn't realistic.
We all have had it drilled into our heads that we shouldn't judge a book by its cover. But is that truly good advice?
Have you ever been in the running for a project, and the potential client asks you to do some work upfront to prove yourself to them? Just say no. Here are some reasons you shouldn’t do spec work: You won’t give it your all, because it is free. You won’t be the only one being […]
One of the goals of The Sky Floor blog is to share our experience and knowledge with you so you have a trusted source of information about best practices, strategies, and tools of the trade. When you are planning a new website, a sitemap becomes super handy to organize the project and visualize the structure […]
You wake up one day and run the numbers and realize that you won't survive the year if you don't start to shift your dollars around. The time for action is now.
The adage says, "there are no stupid questions, only stupid answers," but it can be a challenging concept to practice. Why? Well, who likes feeling or appearing stupid?
A short pep talk on the importance of starting in order to cultivate greatness.
If you have spent time writing anything at all, you have probably had that moment when you stare at the "page," and nothing comes to mind to put there - the dreaded writer's block.