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OUR WRITING

Thinking in public about digital strategy, business growth, and what we're learning.

After 313 posts over seventeen years, we’ve learned that writing clarifies thinking—and sharing what we learn helps the organizations we partner with make better decisions.
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WHAT WE WRITE ABOUT
  • Digital strategy and positioning
  • Agency operations and sustainable growth
  • WordPress development and technical solutions
  • Value-based pricing and client partnerships
  • Ministry technology and church websites
  • Content strategy and audience building
  • Business philosophy and long-term thinking
FEATURED POST

Eat More Eggs: What My Neighbor Taught Me About Marketing

My neighbor ends every text with "eat more eggs" and it might the marketing lesson you need today.
  • February 2026
  • 5 min read
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Recent Ideas

A man in business attire faces four challenges: wading through cluttered paperwork, trudging through a dry desert, slogging through muddy water, and climbing a steep rock wall—symbolizing the business hunt for new opportunities.
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We’re Going on a Business Hunt

Running a business is a lot like going on a bear hunt—you'll face obstacles you can't avoid. Plus, what happens if you actually catch the bear!
  • January 2026
  • 4 min read
Four vintage black typewriters are arranged diagonally on a dark surface, one holding a blank sheet of white paper—ready for writing or blogging to your future self, while the others sit empty.
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310 Posts Later: Writing to My Future Self

After 310 blog posts, I've become my own most valuable reader.
  • January 2026
  • 3 min read
Torn newspaper reveals icons of a speech bubble and robot face, symbolizing communication between humans and artificial intelligence—a nod to Journalism in the age of AI Book Lists.

Are AI Book Lists Destroying Journalism?

When a summer reading list in a major newspaper included books that don’t exist, one big question emerged: is AI hallucination warping our reality—or just exposing our laziness?
  • May 2025
  • 16 min read
Four people sit on chairs against a white brick wall, talking and smiling. A fifth person stands on the chairs, playfully leaning in to join, capturing the spirit of "Yes And" as everyone embraces the Power of Yes And in their interaction.

The Power of Yes And.

If people seem to deflate when talking with you, you might be unconsciously using this conversation-killing habit that even well-meaning, curious people fall into.
  • May 2025
  • 8 min read
A black and white painting of a person sitting on a bench, scrolling back on social media.

Scrolling Back to Move Forward: A Simple Social Media Hack

We all want to use social media more than we are, but how do you get started when all your favorite accounts look perfect?
  • March 2024
  • 5 min read
A house with peeling paint and a car in front of it.

Peeling Paint and Crumbling Code: Maintaining Your Online Presence

Set it and Regret it: Why Your Website Needs Constant Care If you think you can build a website and then just leave it alone indefinitely, think again.
  • February 2024
  • 3 min read
An illustration of a man crafting content on a computer.
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Crafting Content that Clicks: Website Length Strategies

Dive into the art of perfecting your website's content length – where John Longcontent's detail meets Connie Concise's brevity, unlocking the secret to captivating both search engines and readers alike.
  • January 2024
  • 5 min read
Keywords: Store, Shopping Cart
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How a Stove Installation Uncovered Valuable Lessons in Customer Care

A tale of missing parts, missed chances, and eventual redemption.
  • October 2023
  • 3 min read
A paper burst with the word bang on it showcasing the art of complete solutions for blowing up your business.
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Blow Up Your Business the Right Way: The Art of Complete Solutions

Is your service business stuck in 'good enough' mode, solving one problem only to leave another in its wake? Discover the untapped power of providing complete solutions, and learn how this simple shift could be the catalyst that makes your business truly thrive.
  • September 2023
  • 3 min read
A room before and after undergoing a remodel.
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Why the ‘Before and After’ Might Actually be Hurting Your Portfolio

Unmask the hidden risks of 'before and after' in your portfolio and discover how to authentically showcase your creativity, all while respecting your client's original vision.
  • May 2023
  • 3 min read
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Is Your Trough as Attractive as It Could Be?

Uncover the hidden depths of the age-old adage, 'You can lead a horse to water, but you can't make it drink.'
  • May 2023
  • 3 min read
A man holds a dollar bill with sparks, revealing "The $1000 Secret" - the ad campaign strategy essential for your business.

The $1000 Secret: The Ad Campaign Strategy Your Business Needs

What if you could remake your advertising plan with a straightforward exercise? Whether you are starting up or have been in business for 20 years, this is for you.
  • May 2023
  • 5 min read
CURRENT FOCUS

What We're Thinking About Now

Building Audience Beyond Referrals

After 17 years of referral-driven growth, we’re intentionally building systems for organizations to find us based on expertise and fit. That means more thought leadership, guest podcast appearances, and eventually launching our own show.

AI as a Tool, Not Magic

We’re using AI strategically—for code assistance, content ideation, workflow optimization—but we know technology is only as good as the strategy behind it. The real work is still understanding goals, audiences, and building something that serves both. In other words, it needs the human touch.

From Execution to Advisory

As we evolve, we’re exploring how to add strategic advisory services alongside our execution work. Some organizations need guidance more than implementation, and fifteen years of experience has taught us patterns worth sharing.

Ministry Technology That Actually Helps

Churches and ministry organizations have unique needs that most agencies don’t understand. We’ve spent years building tools for reading plans, volunteer coordination, giving platforms, and course registration—solutions that actually serve communities.

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