You only have a couple of seconds to grab someone’s attention – it doesn’t matter what medium the person is on. Use the billboard test for your website headlines.

Does this sound familiar? You sit down at your computer to read an article on a website and are instantly bombarded with popups, ads, and sign-up forms. You end up on a website for a product or service you are interested in, but you find yourself navigating a churning sea of double negatives and hidden prices.

More than half of our clients have misunderstood this question on Youtube video upload: Is this video made for kids?