Sales is often treated like a dirty word—but it doesn’t have to be. This category is all about selling with confidence, clarity, and conscience. We break down how to lead the sales process instead of chase it, using value-based pricing, and story-driven strategies that actually convert. Whether you’re closing high-ticket deals or refining your discovery call pitch, our posts help you sell like a pro—without losing your soul.
The word “sales” still invokes pushy, unscrupulous men in their finest JC Penny suits and carrying an atttaché case, but it shouldn’t. Here is why you should come to grips with sales.
It can be challenging to discover your client’s preferences! Use this simple method from the optometrist’s chair to help.
Read an email exchange as it happened with a potential client. Even though we were 5x the price, they ended up booking us.
When a prospect is wavering, how can you push them to a definitive answer? Also, we offer a couple of other little tips for communicating with prospects.
An inevitable reality of the sales process is potential customers who go radio silent. How can you re-engage?
A real story about how a business kept $49 in revenue today but lost thousands more.
In business, it is worth constantly evaluating positioning, features, and the marketplace.
Selling is about the potential customer imagining their lives as a result of your product, or service.