theskyfloor - The Sky Floor

A house with peeling paint and a car in front of it.

Peeling Paint and Crumbling Code: Maintaining Your Online Presence

Set it and Regret it: Why Your Website Needs Constant Care If you think you can build a website and then just leave it alone indefinitely, think again.

February 2, 2024

An illustration of a man crafting content on a computer.

Crafting Content that Clicks: Website Length Strategies

Dive into the art of perfecting your website’s content length – where John Longcontent’s detail meets Connie Concise’s brevity, unlocking the secret to captivating both search engines and readers alike.

January 30, 2024

How a Stove Installation Uncovered Valuable Lessons in Customer Care

A tale of missing parts, missed chances, and eventual redemption.

October 11, 2023

A paper burst with the word bang on it showcasing the art of complete solutions for blowing up your business.

Blow Up Your Business the Right Way: The Art of Complete Solutions

Is your service business stuck in ‘good enough’ mode, solving one problem only to leave another in its wake? Discover the untapped power of providing complete solutions, and learn how this simple shift could be the catalyst that makes your business truly thrive.

September 11, 2023

A room before and after undergoing a remodel.

Why the ‘Before and After’ Might Actually be Hurting Your Portfolio

Unmask the hidden risks of ‘before and after’ in your portfolio and discover how to authentically showcase your creativity, all while respecting your client’s original vision.

May 25, 2023

Is Your Trough as Attractive as It Could Be?

Uncover the hidden depths of the age-old adage, ‘You can lead a horse to water, but you can’t make it drink.’

May 18, 2023

A man holds a dollar bill with sparks, revealing "The $1000 Secret" - the ad campaign strategy essential for your business.

The $1000 Secret: The Ad Campaign Strategy Your Business Needs

What if you could remake your advertising plan with a straightforward exercise? Whether you are starting up or have been in business for 20 years, this is for you.

May 12, 2023

Tacos with standard ingredients reshaped into exciting new offerings, on a dark background.

How Taco Bell Reshapes Standard Ingredients into Exciting New Offerings

Innovation doesn’t mean operating ex nihilo – you can create new and exciting work for your audience with the ingredients you already possess.

March 30, 2023

My misguided attempt to save the plumbing created a flood of trouble when a red bucket sat next to a hole in the floor.

How My Misguided Attempt to Save the Plumbing Created a Flood of Trouble

A valuable lesson about the consequences of solving problems before they are even problems at all.

March 28, 2023

Is it Time for Restaurants to Say Goodbye to Free Streaming?

While everyone loves to get a free appetizer on the house, no one likes free streaming at your restaurant.

March 23, 2023

A web designer creating a checklist for a web design project.

50 Things Every Web Designer and Developer Should Do

The wait is over, here part 2 of a 100-item cheat sheet for web designers, developers, and clients.

March 14, 2023

A man standing on top of dominoes on a blue background, showcasing the creative skills of web designers.

50 Things Every Web Designer and Developer Shouldn’t Do

Let’s be real, we all love a good list, but this one is special because it is part 1 of a 100-item cheat sheet for web designers, developers, and clients.

February 27, 2023